SOURCE: Omniture

May 01, 2007 08:00 ET

Omniture Adds 10 New Genesis Partners to Its Expanding Online Business Optimization Ecosystem

Email Marketing, Content Management and Content Guidance Companies Join Genesis Network of More Than 40 Partners to Provide Customers With Integrated Solutions for Online Marketing

OREM, UT -- (MARKET WIRE) -- May 1, 2007 -- Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced the addition of 10 new partners to Omniture Genesis, benefiting Omniture customers with a broader ecosystem of partner applications that easily integrate within Omniture's online business optimization platform. The new Genesis partners include Baynote, e-Dialog, Got Corp, iPost, Loyalty Lab, Offermatica, PowerReviews, SLI Systems, ThinData and Vignette.

Genesis is a "Plug and Play" solution designed to reduce the complexity of measuring online marketing campaigns and increase results by automating the integration of marketing applications into Omniture solutions to provide customers with a single dashboard from which to measure results and take action. With today's announcement, Omniture Genesis will integrate 41 partner applications focused on helping online marketers with ad serving, behavioral targeting, content management, CRM, email campaigns, search marketing, site search, user experience and many others.

"The integrated online marketing ecosystem provided by Omniture Genesis was a strategic factor in selecting a top-tier Web analytics vendor," said Scott Hines, founder and vice president of marketing and customer experience at SeeSaw Networks, the nation's leading out-of-home digital media company. "Several of the integrated partners in Genesis will be key to running our business -- of particular importance, the integration with will bring tremendous benefits to understanding the entire closed-loop marketing cycle of our business so we can ensure efficiency and optimize the SeeSaw customer experience."

"For online marketers, it is critical to gain a holistic view of every aspect of their online marketing campaigns and results," said John Mellor, senior vice president of business development, Omniture. "With Genesis, Omniture gives its customers the ability to assemble an ecosystem of industry leading solutions, through a simple, intuitive interface that delivers a single view into the performance of all their online marketing activities. This leads to smarter decisions when allocating marketing dollars across the many emerging channels of advertising that are available. This is an enormous advantage that accelerates time to value for our customers, partners and Omniture."

Today's announcement provides the following solutions from Genesis partners:

Baynote - Baynote's Content Guidance Platform integrates with Omniture SiteCatalyst to deliver real-time product and content recommendations as well as social search results for Web site visitors that increase the effectiveness of their online commerce, marketing and support initiatives.

e-Dialog - e-Dialog's Precision Central™ platform is designed for marketers who are looking to develop highly relevant, data-centric email marketing programs. The comprehensive suite of tools enable sophisticated email campaign composition and deployment, data management, in-depth reporting and measurement, and audience segmentation and analysis.

GOT Corp - GOT Corporation's CampaignerPro application lets business owners send personalized one-to-one email marketing campaigns to prospects and customers -- ensuring they get the highest delivery and response rates.

iPost - iPost helps customers view their valuable performance and behavior data within Omniture SiteCatalyst. Email marketing statistics become part of the overall reporting environment, and demographic, purchase, and RFM data can be imported into the iPost Mailing Manager or iPost Autotarget services for behavioral analytics, predictive modeling, and offer targeting.

Loyalty Lab - Loyalty Lab's flagship Customer Relationship Manager Suite provides retailers and service companies with integrated and on-demand loyalty program management, email, campaign management, and incentives from a single desktop.

Offermatica - Offermatica is a leading provider of online marketing tools to test and optimize websites, emails, and ads. Integrating Offermatica's fast, flexible, and easy-to-use platform with Omniture gives marketers the power to turn analytics data into action by quickly changing site experiences and delivering targeted information to different user segments.

PowerReviews - PowerReviews provides customer reviews and customer-driven merchandising solutions to multi-channel retailers to help convert more shoppers, and attract new shoppers to their websites. PowerReviews' unique tag-based approach to reviews empowers shoppers with authentic peer-level input at each step in the shopping process, helping them find, compare and decide on the right product for them.

SLI Systems - SLI Systems offers advanced search technology services that learn from customer behavior to increase sales and conversions and enhance the customer experience on retailers' web sites.

ThinData - ThinData is a full-service, permission-based email marketing service provider. Leveraging their tier-one technology platform, ThinData EMS, with strategy and creative services, ThinData empowers Fortune 1,000 companies to manage context-targeted e-communication programs.

Vignette - Vignette's Next-Generation Web solutions integrate with Omniture SiteCatalyst to more easily optimize Web content for analyzing online customer behavior in real-time and providing in-depth reporting.

About Omniture

Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture's more than 2,000 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, Countrywide Financial, General Motors, Sony and HP.

Note on Forward-looking Statements

Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding our Genesis program and the expected benefits to customers and partners. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including, but not limited to, risks associated with our ability to continue to develop and maintain the Genesis solution and partner accreditation program, adoption by customers and partners of the solution and accreditation program, our ability to develop or acquire new services, the continued growth of the market for on-demand, online business optimization services, changes in the competitive dynamics of our markets, the inaccurate assessment of changes in our markets, errors, interruptions or delays in our services or other performance problems with our services, our ability to hire, retain and motivate our employees, our ability to effectively expand our sales and marketing capabilities, our ability to develop and maintain strategic relationships with third parties with respect to either technology integration or channel development, the adoption of laws or regulations, or interpretations of existing law, that could limit our ability to collect and use Internet user information; and such other risks as identified in Omniture's annual report on Form 10-K for the period ended December 31, 2006, as amended, and from time to time in other reports filed by Omniture with the U.S. Securities Exchange Commission. These reports are available on our corporate Web site at Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

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