SOURCE: Omniture

October 13, 2008 22:44 ET

Omniture Agrees to Acquire Mercado's Site Search and Merchandising Business

Acquisition Further Expands Omniture's Online Business Optimization Platform

OREM, UT--(Marketwire - October 13, 2008) - Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced it has agreed to acquire certain assets of Mercado, a leading search and merchandising solution provider. The additional technology and expertise gained will expand Omniture's solutions for site search and merchandising, particularly in the retail sector.

The Mercado solution is already integrated with Omniture SiteCatalyst® through Omniture Genesis®. It has been one of the most popular Genesis integrations because it can improve conversion by automatically increasing the relevance of site search results based on business analytics such as product popularity, affinity and revenue.

"The integration of Omniture SiteCatalyst with Mercado has had a significant upside on our conversion process," said Patrick Byrne, CEO, "Having these two companies come together makes tremendous sense for data-driven retailers."

"Omniture is the top supplier of Web analytics to the retail industry and this acquisition extends our leadership further into merchandising," said Josh James, CEO and co-founder of Omniture. "The macro environment has created a great opportunity for us to acquire assets that we have been interested in for some time at a great value for our stockholders."

Upon closing of the transaction, Omniture will acquire certain of Mercado's intellectual property and business assets for approximately $6.5 million cash and the assumption of certain related operating liabilities. The closing of the transaction is subject to governmental approvals in Israel and is expected to be completed by the end of the year. Omniture does not expect the transaction to have a material impact to its 2008 operating results.

About Omniture

Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service and on-premise solution, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture's nearly 4,700 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, General Motors, Sony and HP.

About Mercado

Mercado is a leading search and merchandising solution provider for multi-channel retail and B2B organizations. By enabling a superior buying experience and equipping business managers with a powerful solution to execute merchandising strategies, online businesses can aggressively grow revenue and foster customer loyalty. Macy's, Arcadia,, Ted Baker, Williams-Sonoma Inc., Sears Holdings Corp., Argos, OfficeMax, Guess?, Inc., REI, and B&H Photo-Video are some of the online businesses who are benefiting from Mercado's solutions.

Copyright (c) 2008 Omniture, Inc. All rights reserved. Omniture and SiteCatalyst are registered trademarks of Omniture, Inc. in the United States, Japan, Canada and the European Community. Omniture, Inc. owns other registered and unregistered trademarks throughout the world. Other names used herein may be trademarks of their respective owners.

Note on Forward-Looking Statements

Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding our ability to complete the asset acquisition, our ability to satisfy conditions to closing, including obtaining certain governmental approvals in Israel, the benefits of the acquisition to customers, partners and stockholders, the extent to which our installed customer base will accept our new or acquired products and services and our strategy will be successful and our ability to effectively integrate this asset acquisition. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including, but not limited to, risks associated with obtaining governmental approvals of the asset acquisition in Israel, risks associated with disruption to our business as a result of the acquisition, risks that the expected financial effect of the acquisition may not be realized, risks that the expected customer benefits may not be realized and risks associated with the operation of our business or our industry generally, including risks associated with changes in the demand for our services, the potential that Omniture or its customers may not realize the benefits Omniture currently expects from our recent acquisitions, risks associated with changes in the demand for our services, risks inherent in the integration and combination of complex products and technologies from our acquisitions, our ability to continue to attract new customers and sell additional services to our existing customers, the continued adoption by customers of our SiteCatalyst service and other product and service offerings, including the new combined offerings from our acquisitions, the significant capital requirements of our business model that make it more difficult to achieve positive cash flow and profitability if we continue to grow rapidly, our ability to develop or acquire new products and services, our ability to raise capital in the future, risks associated with our acquisition strategy and disruptions in our business and operations as a result of acquisitions, the ability of our expanding sales organization to become productive, possible fluctuations in our operating results and rate of growth, the continued growth of the market for on-demand, online business optimization services, changes in the competitive dynamics of our markets, the inaccurate assessment of changes in our markets, errors, interruptions or delays in our services or other performance problems with our services, our ability to hire, retain and motivate our employees and manage our growth, our ability to effectively expand our sales and marketing capabilities, our ability to develop and maintain strategic relationships with third parties with respect to either technology integration or channel development, our ability to expand our international operations and to sell our services to customers located outside the United States, our ability to implement and maintain proper and effective internal controls, the adoption of laws or regulations, or interpretations of existing law, that could limit our ability to collect and use Internet user information, and the blocking or erasing of "cookies"; and such other risks as identified in Omniture's quarterly report on Form 10-Q for the period ended June 30, 2008 and from time to time in other reports filed by Omniture with the U.S. Securities and Exchange Commission. These reports are available on our Web site at Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the Company's expectations.

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