SOURCE: Omniture

March 05, 2008 08:00 ET

Omniture and Baidu.com Announce Strategic Alliance

China's Leading Search Engine and Omniture Will Bring Metric-Based Online Marketing to the World's Largest Internet Economy

OREM, UT and BEIJING--(Marketwire - March 5, 2008) - Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, and Baidu.com, Inc. (NASDAQ: BIDU), the leading Chinese language Internet search provider, today announced a strategic alliance designed to give online marketers direct access to one of the largest online markets in the world. Companies around the world rely on Omniture to manage ad spend and increase the yield of their search marketing budgets. As marketers incorporate China into their online search campaigns, Omniture and Baidu.com will be ready with the technology integration to manage the metrics from those campaigns.

Baidu.com's share of Web search traffic in Q3 2007 was 73.6 percent in China while Baidu.com's market share for China's search engine marketing spend was 60.8 percent (source: iResearch). In another study, Baidu.com was ranked the third most trafficked search property in the world (comScore, December 2007).

According to IDC, a global provider of market intelligence, there were more than 80 million residential Internet subscribers, representing 233.9 million users in China in 2007. China's Internet user population is expected to increase at a 10.2 percent compound annual growth rate through 2010 ("China Internet Economy 2007-2011 Forecast and Analysis," Doc # CN187103P, January 2008).

IDC analyst Jacky Huang outlines that China's online business-to-consumer (B2C) spending has reached US$30 billion. Its total online spending from the B2B market reached US$126.3 billion in 2006 and will maintain rapid growth in the coming years. "Advertising is the main revenue source for China's Internet business," said Huang. "The online advertising market surged with over 45% year-on-year growth over the last two years, but most of this growth came from banner advertising and paid search markets."

"This strategic partnership with Omniture will enable Baidu.com advertisers to increase the performance of their online campaigns," said Haoyu Shen, Baidu.com's vice president of business operations. "By integrating our search metrics with Omniture, we believe online marketers will not only be able to measure campaigns but also improve conversion by making the end-to-end search experience more relevant. Companies tapping the Chinese market should now be able to reach Baidu.com customers more easily."

"We believe China is an enormous untapped market opportunity for many companies," said Josh James, CEO and co-founder, Omniture. "Our partnership with Baidu.com strengthens our business in China and allows our customers to more effectively add China to the growing list of world economies supported by Omniture solutions."

About Omniture

Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service and on-premise solution, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture's 4,400 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, General Motors, Sony and HP. www.omniture.com

Copyright (c) 2008 Omniture, Inc. All rights reserved. Omniture and the Omniture logo are registered trademarks of Omniture, Inc., and Omniture owns other registered and unregistered trademarks. Other names used herein may be trademarks of their respective owners.

Note on Forward-looking Statements

Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and expected benefits of our strategic alliance with Baidu.com. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks associated with our ability to ensure that our services address the specific requirements of our customers and strategic partners, the continued adoption by customers of our services, including our SiteCatalyst service, the significant capital requirements of our business model, our ability to develop or acquire new services and enhance existing service offerings, risks associated with our acquisition strategy and disruptions in our business and operations as a result of acquisitions, the continued growth of the market for on-demand, online business optimization services, changes in the competitive dynamics of our markets, errors, interruptions or delays in our services or other performance problems with our services, our ability to hire, retain and motivate our employees, the adoption of laws or regulations, or interpretations of existing law, that could limit our ability to collect and use Internet user information; expansion of our international operations; and such other risks described in Omniture's annual report on Form 10-K for the period ended December 31, 2007, and from time to time in other reports filed by Omniture with the U.S. Securities Exchange Commission. These reports are available on the Investor Relations section of our website at http://www.omtr.com. Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

Contact Information