SOURCE: Omniture, Inc.

March 19, 2008 03:00 ET

Omniture and Media Agency Netural Partner to Increase Footprint on Austrian Market

Austrian New Media Agency Successfully Implements Omniture SiteCatalyst® and Plans to Deliver a Complete Service Offering to Support Omniture Customers in the Region

MUNICH, GERMANY--(Marketwire - March 19, 2008) - Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced the company has partnered with Netural, a well-established new media agency in Austria, who will sell and implement Omniture solutions for clients in the Austrian market.

After careful market evaluation, Netural recently implemented Omniture SiteCatalyst for two major clients. Silhouette, a leading manufacturer of optical spectacles and sunglasses, and Wienerberger, a leading provider of hollow bricks and facing bricks, both use Omniture solutions to support their multi-country, multi-language Internet, B2B extranet and intranet environments.

"We selected and recommended Omniture for its top position in the fields of e-marketing and reporting," says Albert J. Ortig, managing director of Netural. "Omniture SiteCatalyst allows us to meet our customers' requirements in terms of transparency and sophisticated capabilities to measure conversion rates, drop-out rates and online efficiency -- while providing the flexibility to adapt reports to individual client needs."

Following the successful implementations at these joint customers, Omniture and Netural determined to formalize their partnership. As an early adopter of Omniture solutions for the Austrian market, Netural will deliver a complete service portfolio to existing and future Omniture users -- from consulting services, analysis and reporting definitions to the implementation and integration with portals, video and social media.

"The partnership with Netural will increase our footprint in the Austrian market," said Neil Morgan, vice president of marketing EMEA at Omniture. "We are delighted to work with this knowledgeable partner and look forward to cooperating closely with them to serve our mutual customers."

About Netural

Founded in 1998 and based in Vienna and Linz, Netural is a successful new media agency in Austria. With creativity and expertise, Netural's 23 employees obtain outstanding results in the domains of Internet and intranet solutions, multimedia applications, online design and e-Marketing. As a long-term partner of its customers, Netural develops individual solutions that combine technical progress with creative design. For further information, please visit:

About Omniture

Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service and on-premise solution, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture's more than 4,400 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, General Motors, Sony and HP.

Copyright (c) 2008 Omniture, Inc. All rights reserved. Omniture and the Omniture logo are registered trademarks of Omniture, Inc., and Omniture owns other registered and unregistered trademarks. Other names used herein may be trademarks of their respective owners.

Note on Forward-looking Statements

Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and expected benefits of our services to customers. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risk and uncertainties that could cause actual results to differ materially, including but not limited to, risks associated with our ability to ensure that our solutions address the specific requirements of our customers, the continued adoption by customers of our services, including our SiteCatalyst service, the continued growth of the market for on-demand, online business optimization services, changes in the competitive dynamics of our markets, errors, interruptions or delays in our services or other performance problems with our services, our ability to hire, retain and motivate our employees, the adoption of laws or regulations, or interpretations of existing law, that could limit our ability to collect and use Internet user information; and such other risks described in Omniture's annual report on Form 10-K for the year ended December 31, 2007, and from time to time in other reports filed by Omniture with the U.S. Securities Exchange Commission. These reports are available on the Investor Relations section of our website at Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

Contact Information

  • Omniture Press Contact
    Birgit Jordan
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