SOURCE: Omniture

January 18, 2007 07:00 ET

Omniture Announces Acquisition of Instadia

Geographic Expansion Doubles European Customer Base to Over 400 Industry Leaders

OREM, UTAH and COPENHAGEN, DENMARK -- (MARKET WIRE) -- January 18, 2007 -- Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced it has acquired Instadia, a leading European enterprise Web analytics provider. Additionally, Omniture adds over 30 Instadia personnel to the Europe, Middle East and Africa (EMEA) client services, sales and marketing teams -- enabling the combined company to rapidly expand its reach and presence throughout the European community. Terms of the transaction were not disclosed.

Instadia is a leading provider of on-demand Web analytics solutions to enterprise customers in the automotive, banking and insurance, e-commerce, media, telecommunications, utilities and public service industries in Europe. Today, more than 200 companies are using Instadia ClientStep, representing over 3,000 Web sites throughout Denmark, Germany, Sweden and the UK. Representative customers include: Aftonbladet, Audi, Carlsberg, DaimlerChrysler, Handelsbanken, LegoLand, Novo Nordisk, SEB, TDC, Volvo Group and Volkswagen.

"We are bringing together some of the greatest people, products and resources in the Web analytics industry to further our growth in Europe," said Josh James, CEO and co-founder of Omniture. "This expansion fits squarely into one of the tenets of our overall acquisition strategy and, we believe, makes Omniture the ideal choice for European companies looking to optimize their online business."

Seamless Transition for Instadia Customers in Europe

Omniture will continue to support Instadia ClientStep, and plans to integrate Instadia Instant Survey, a Web site customer survey tool, into its online business optimization platform. All Instadia customers will also have the opportunity to upgrade to Omniture's Web analytics solution, SiteCatalyst® extending the Instadia solution with additional Web analytics capabilities. These include: advanced pathing analysis, ClickMap™ technology, comprehensive analysis and reporting, advanced segmentation and capabilities for broader information distribution via dashboards, email, mobile devices and Excel, among others.

In addition, Instadia customers will have immediate access to a broader range of online business optimization solutions including keyword bid management through Omniture SearchCenter™, real-time, visual data warehouse reporting through Omniture Discover™, and automated integration of online marketing tools through Omniture Genesis™.

Anders Jorgensen, CEO and co-founder of Instadia, will continue to help build the business for Omniture in Europe. Jesper Lindhardt, Instadia's chief operating officer, will take on the role of general manager, Nordics and Benelux for Omniture, and Instadia's Copenhagen office will become the hub for Omniture's Northern European operations.

"Omniture and Instadia share a common culture and common values," said Anders Jorgensen, former CEO and co-founder of Instadia. "Together, we will make a powerful combination because of our shared commitment to customer success and proven track record of technology leadership." He added, "I believe that our customers will benefit from having access to a broader portfolio of products and technologies, and increased depth of experience and expertise that our combined teams bring to the European marketplace."

Omniture will provide more details regarding the impact of this transaction on its overall business in conjunction with its fiscal fourth quarter 2006 financial results call, which is scheduled for Thursday, February 8, 2007. For more information regarding the Q4 earnings call, visit Omniture's Investor Relations Web site at

Contact for Instadia Customers

Instadia customers can direct questions regarding the impact of the acquisition on their service to their existing account managers or by emailing

About Omniture

Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers on-demand, enables customers to capture, store and analyze information generated by their websites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation services, best practices, consulting services, customer support and user training provided through Omniture University. Omniture's customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Oracle, General Motors and Hewlett-Packard.

Note on Forward-looking Statements

Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding our business strategy, our expectations regarding this transaction, the benefits of this transaction to Omniture and its customers, the expansion of our business in Europe, integration and support plans relating to the Instadia product and technologies, continuing customer demand for our services, and our leadership in the market for on-demand, online business optimization services. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including, but not limited to, risks associated with the potential that Omniture or its customers may not realize the potential benefits, the integration and combination of complex products or technologies, the ability to continue to provide customer support to users of the Instadia product, our acquisition strategy and disruptions in our business and operations as a result of acquisitions, changes in the demand for our services, our ability to continue to attract new customers and sell additional services to our existing customers, the continued adoption by customers of our SiteCatalyst service and other product and service offerings, the significant capital requirements of our business model that make it more difficult to achieve positive cash flow and profitability if we continue to grow rapidly, possible fluctuations in our operating results and rate of growth, the continued growth of the market for on-demand, online business optimization services, changes in the competitive dynamics of our markets, the inaccurate assessment of changes in our markets, errors, interruptions or delays in our services or other performance problems with our services, our ability to hire, retain and motivate our employees and manage our growth, our ability to effectively expand our sales and marketing capabilities, our ability to develop and maintain strategic relationships with third parties with respect to either technology integration or channel development, our ability to expand the sales of our services to customers located outside the United States, the adoption of laws or regulations, or interpretations of existing law, that could limit our ability to collect and use Internet user information, the blocking or erasing of "cookies," the unauthorized disclosure of personally identifiable information regarding Web site visitors, whether through breach of our secure network by an unauthorized party, employee theft or misuse, or otherwise; and such other risks as identified in Omniture's quarterly report on Form 10-Q for the period ended September 30, 2006 and from time to time in other reports filed by Omniture with the U.S. Securities Exchange Commission. These reports are available on the Investor Relations page of our corporate Web site at Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

Contact Information

  • Omniture Press Contacts:
    Andrew Watson
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    Thomas Stensbol
    Text 100 Denmark
    +45 22 56 18 77
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    Kate Hartley / Malini Majithia
    Carrot Communications
    020 7386 4860
    Email Contact

    Omniture Investor Relations Contact:
    Mike Beckstead
    Email Contact