SOURCE: Omniture

September 15, 2008 08:00 ET

Omniture Announces Analytics-Driven Site Search for Increased Conversion

Patent-Pending Omniture SiteSearch Provides Guided Search for Targeted Results

OREM, UT--(Marketwire - September 15, 2008) - Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced Omniture SiteSearch, an on-demand solution providing marketers with greater control and increased conversion results through analytics-powered site search. Marketers can now automatically guide visitors to the highest converting products and most relevant content based on analytics-driven business rules and online metrics.

Omniture SiteSearch optimizes the ranking of site search results based on any visitor metric, such as most requested pages, best selling items and entry pages, to improve online business results. In addition, Omniture SiteSearch usage data can be automatically fed into SiteCatalyst to provide detailed reporting of site searches, including the most searched for terms and failed searches. This combination increases the overall site experience -- resulting in greater conversion for businesses and relevancy for customers.

Omniture SiteSearch, an advanced solution with more than eight years of development, was acquired through the recent Visual Sciences acquisition. Omniture is continuing to develop and integrate SiteSearch with Omniture products. The product is used today by Fortune 500 companies and many of the leading brands in retail, media, automotive, technology, entertainment, financial services, government, healthcare, manufacturing, telecommunications and travel. Omniture has a patent application pending related to analytics-driven site search.

"National Geographic reflects the world through our magazines, television programs, books, videos, maps, interactive media and merchandise, and as customers shop our online store for these items, it's important that they find the right products quickly and easily," said Alexander Chororos, director of the National Geographic Society online store. "By integrating data from SiteCatalyst that produces more meaningful search results in SiteSearch, we can present our customers with improved shopping search results that are fine-tuned over time based on real site usage data."

Half of National Geographic's most popular search terms are broad, one word queries resulting in hundreds of products with similar relevancy. With Omniture SiteSearch, National Geographic can better understand and present shoppers with the most popular and highest converting products on the first search results page.

According to a worldwide study of retail executives, improving online shopping tools, such as site search, was cited by 34 percent as a leading method for increasing online sales ("Playing Well With Others: eCommerce's Evolving Role in the Customer Experience," Retail Systems Research, August 2008). Gartner forecasts spending on enterprise search software will grow 11 percent annually from $989 million in 2008 to $1.475 Billion in 2012 (Gartner Dataquest Insight: Technology and Vendor Consolidation Will Drive the Enterprise Search Market Through 2012, published in February 2008).

"Integrating analytics and site search technology gives Web sites a powerful tool for driving visitor conversion," said Rebecca Wetteman, vice president at Nucleus Research, a leading provider of investigative information technology research and advisory services. "With so many customers using search to find products and services on a site, companies must be able to control the promotion of their top performing content in a data-driven manner. Omniture SiteSearch gives marketers this control, with the ability to dynamically tune search results using data from SiteCatalyst's broad array of performance measurement metrics."

"Analytics-driven site search is more effective for online businesses because it achieves targeted results based on real data," said Aseem Chandra, senior vice president of product marketing at Omniture. "Commerce sites can set rules to automatically adjust search results based on shopper trends and seasonality of items, media sites can offer article popularity sorting into the presentation of their search results, and corporate sites can offer better self-service and support by promoting the most frequently sought after support content. Omniture continues to give customers marketing advantages that lead to increased conversion with Web analytics as a foundation."

Omniture SiteSearch is now available and more information is available by calling 1.877.722.7088 in the U.S. or by visiting http://www.omniture.com/en/contact/sales.

About Omniture

Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service and on-premise solution, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture's nearly 4,700 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, General Motors, Sony and HP. www.omniture.com

Copyright (c) 2008 Omniture, Inc. All rights reserved. Omniture and SiteCatalyst are registered trademarks of Omniture, Inc. in the United States, Japan, Canada, and the European Community. Omniture, Inc. owns other registered and unregistered trademarks throughout the world. Other names used herein may be trademarks of their respective owners.

Note on Forward-looking Statements

Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and expected benefits of our services to customers. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks associated with our ability to ensure that our solutions address the specific requirements of our customers, the continued adoption by customers of our services, including SiteCatalyst, SiteSearch and other services, the significant capital requirements of our business model, our ability to develop or acquire new services and enhance existing service offerings, risks associated with our acquisition strategy and disruptions in our business and operations as a result of acquisitions, the continued growth of the market for on-demand, online business optimization services, changes in the competitive dynamics of our markets, errors, interruptions or delays in our services or other performance problems with our services, our ability to hire, retain and motivate our employees, the adoption of laws or regulations, or interpretations of existing law, that could limit our ability to collect and use Internet user information, expansion of our international operations; and such other risks described in Omniture's quarterly report on Form 10-Q for the three months ended June 30, 2008, and from time to time in other reports filed by Omniture with the U.S. Securities and Exchange Commission. These reports are available on the Investor Relations section of our website at http://www.omtr.com. Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

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