SOURCE: Omniture


August 20, 2009 14:08 ET

Omniture Announces CMO Dashboards

Omniture and Its Partners Will Provide the CMO Intelligence Needed to Optimize the Transition to Digital Marketing

OREM, UT--(Marketwire - August 20, 2009) - Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced the delivery of CMO Dashboards in collaboration with its extensive agency and technology partner ecosystem. Today, Omniture already delivers millions of dashboards and alerts to more than 5,000 customers every month. With CMO Dashboards, Omniture will extend its reach to senior level marketing executives through new plug-and-play integration and visualization technologies.

"Omniture is in the unique position to leverage its customer insight, technology advancements and strong and growing partnerships to enable a new approach for C-level dashboarding," said Josh James, CEO and co-founder of Omniture. "We have built and acquired innovative technology and have grown a vibrant partner ecosystem with more than 500 agency partners and more than 200 Genesis partners. With today's announcement we are taking our plug-and-play Genesis integration technology to the CMO level. Since launching Genesis in 2006, our integration and publishing APIs have increasingly matured and we can now provide a Web 2.0 environment for the CMO Dashboard."

"The digital CMO needs the ability to monitor and benchmark online customer satisfaction along with other metrics to get a more complete picture of customer sentiment," said Larry Freed, president and CEO of ForeSee Results, the leading online customer satisfaction management company. "Using an advanced dashboard to look at behavioral, voice-of-customer and customer experience data in a consolidated way will give CMOs more actionable intelligence."

Executive dashboards will increasingly play a critical role in helping CMOs transition from their current mainstream, traditional marketing investments to more measureable and impactful digital marketing approaches.

According to a recent Forrester Research report, dashboards showing the right metrics can be a strategic tool. "As budgets tighten in tough economic climates, marketing is often the first place the CEO and CFO look to cut. Why? Because marketers have traditionally been slow to prove the value of their marketing investments and provide data and measurement to support their budgets. To avoid that going forward, marketers need to refocus on marketing measurement and start planning a dashboard that will help them show the value of marketing and use their budgets more efficiently." (Getting Started with Marketing Dashboards, November 2008, Forrester Research.)

With the speed of digital marketing, traditional dashboards that are built from scratch using labor intensive coding and point-to-point integrations are no longer viable. New integration and visualization frameworks that can pre-populate metrics to make executive dashboards more flexible, customizable and real time are needed. Omniture and its partners will help today's digital marketing executive:

  • Measure and monitor emerging channels such a mobile, video and social media
  • Make information readily accessible to other C-level executives within their organization
  • Provide closed loop measurement that goes beyond measuring activity to demonstrating revenue, brand health and business impact

This new approach for delivering CMO Dashboards will include:

  • Out-of-the-box industry templates for best-in-class executive dashboards
  • Extensible plug-and-play framework to integrate data and visualize to executive dashboards
  • A catalog of templates, applications and widgets created by Omniture Consulting and its partners and developer community that can be dynamically incorporated into the dashboard.

The synergy of Omniture's products, consulting services and vibrant partner ecosystem provide for an optimal delivery of a CMO Dashboard. Omniture's Online Marketing Suite provides the technology platform for integrating digital and offline data in a single place and making it readily accessible through open integration frameworks. Omniture technology partners have already pre-integrated their applications into Omniture through the plug-and-play Genesis APIs. Omniture agency partners have well-established relationships with CMOs, providing the deep insights needed to customize the most relevant CMO Dashboards. Because every business has unique technical considerations, Omniture Consulting works with customers and partners to apply Omniture technology to the Key Business Requirements (KBRs) that are unique and essential to a CMO Dashboard.

"Omniture has systematically brought together the technology and partner ecosystem that provides information in a single place that CMOs need today," said Marta Martinez, SVP, Corporate Partnerships, Havas Digital. "We think access to this kind of dashboarding can be a strategic asset and a competitive differentiator for digital marketing executives."

"Email has become much more than just a customer acquisition channel, it has become a one-to-one message system and a key tool for customer engagement, feedback and retention," said Tim Kopp, ExactTarget's chief marketing officer. "With nearly 300 clients integrating ExactTarget with Omniture, the CMO Dashboard can provide executives consolidated, real-time data on the performance of their one-to-one messages alongside other online and offline strategies."

Omniture Consulting, in conjunction with agency and technology partners, will customize, deliver, and maintain dashboards for joint clients. CMO Dashboards are an extension of the Omniture Online Marketing Suite™, a solution for optimizing ad spend and conversion.

Omniture customers interested in CMO Dashboards should contact their Omniture account manager.

About Omniture

Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service and on-premise solution, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture Education. Omniture's more than 5,000 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, Sony and HP.

Copyright (c) 2009 Omniture, Inc. All rights reserved. Omniture and SiteCatalyst are registered trademarks of Omniture, Inc. in the United States, Japan, Canada and the European Community. Omniture, Inc. owns other registered and unregistered trademarks throughout the world. Other names used herein may be trademarks of their respective owners.

Note on Forward-looking Statements

Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and expected benefits of our services to customers. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks described in Omniture's quarterly report on Form 10-Q for the period ended June 30, 2009, and from time to time in other reports filed by Omniture with the U.S. Securities and Exchange Commission. These reports are available on the Investor Relations section of our web site at Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

Contact Information

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