SOURCE: Omniture

February 28, 2008 08:00 ET

Omniture Announces Industry Approach to Customer Implementations

Omniture Fusion™ Accelerates Time to Action for Customers

OREM, UT--(Marketwire - February 28, 2008) - Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced Omniture Fusion, a new industry implementation methodology that provides customers with an explicit roadmap for taking action on their analytics data, allowing them to improve their business in weeks if not days. This approach reflects Omniture's combined experience of implementing thousands of customers and is highly differentiated through its focus on industry specific optimizations.

Traditional implementation approaches often fail to deliver value because they only focus on the technical requirements of collecting data. Forrester Research stated in their "Five Tips for Web Analytics Success" that 53 percent of analytics users listed taking action on findings from data as the biggest challenge they face. Omniture Consulting's Fusion methodology takes a proactive, customer-centric approach by conducting a thorough business assessment that helps to determine vertical key performance indicators and business objectives. Armed with this information, Omniture Consulting works with companies to transform their customer data insight into meaningful business actions. This unique approach accelerates customer time to value and allows businesses to create and maintain further competitive advantage.

Omniture Consulting formed the Fusion methodology in 2007, and currently supports seven major vertical industries including Media, Retail, High-tech, Travel, Financial Services, Emerging Markets and Automotive. In addition, Omniture Fusion has been extended to horizontal practices including search marketing, email marketing, and testing & targeting. Omniture Consulting regularly updates and enhances Omniture Fusion to reflect landscape changes such as streaming video, wireless, and multi-channel optimizations.

Financial services company E-LOAN recently benefited from Omniture Consulting's approach with Fusion. "Omniture Consulting has helped us maintain our position as an innovative marketer by translating our business requirements into actionable information that enhances our marketing strategies," said Imran Khan, chief marketing officer at E-LOAN. "With Omniture Consulting, we achieved success much faster than we could have accomplished it on our own."

"Omniture Consulting's use of Fusion supports our strategy to be the most customer-centric software company in our industry," said Josh James, CEO and co-founder, Omniture. "By understanding the needs and pain points of our customers, we can enable a faster, clearer path to success."

Many Fortune 500 clients and well-known online brands have already benefited from Omniture Consulting services. For more information on Omniture Consulting, visit or contact your Omniture account representative or visit

About Omniture

Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service and on-premise solution, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture's 4,400 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, General Motors, Sony and HP.

Copyright (c) 2008 Omniture, Inc. All rights reserved. Omniture and the Omniture logo are registered trademarks of Omniture, Inc., and Omniture owns other registered and unregistered trademarks. Other names used herein may be trademarks of their respective owners.


Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the expected benefits of Omniture Consulting and Omniture Fusion to clients. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including, but not limited to, risks associated with our ability to develop and maintain our products and services, the continued adoption by customers of our products and services, the continued growth of the market for on-demand, online business optimization services, errors, defects, disruptions or other performance problems with our services, the significant capital requirements of our business model, our ability to hire, retain and motivate our employees, particularly marketing professionals with experience in a variety of industries such as retail, financial services, media, high-tech and travel as well as the marketing disciplines of behavioral targeting and search engine marketing; and such other risks described in Omniture's quarterly report on Form 10-Q for the period ended September 30, 2007, and from time to time in other reports filed by Omniture with the U.S. Securities Exchange Commission. These reports are available on the Investor Relations section of our website at Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

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