SOURCE: Omniture


February 12, 2009 15:03 ET

Omniture Announces MindMeld™, a Gathering of Analytics and Optimization Experts at Omniture Summit 2009

Event Held to Shape Direction of Analytics as Marketers Use Analytics to Power Optimization Across Rapidly Growing Customer Interaction Channels Like Mobile, Video and Social Media

OREM, UT--(Marketwire - February 12, 2009) - Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced that it will host the first-ever MindMeld event at Omniture Summit 2009. MindMeld is an invitation-only, half-day gathering of leading professionals to help move the analytics industry from basic Web analytics to optimization and incorporate advanced online analytics, which includes new and developing channels such as social media, kiosks, call centers, video and mobile.

This first MindMeld will be hosted by top thought leaders and industry luminaries including Jim Sterne, founding President and current Chairman of the Web Analytics Association, and John Lovett, Senior Analyst at Forrester Research, along with MindMeld host Matt Langie of Omniture. Attendees will gather to debate and brainstorm solutions around three key issues:

  • How marketers can best measure the impact of social media on their brands

  • Best practices for measuring mobile and video

  • How to optimize the use of online analytics in an organization's strategic decision making and optimization strategies

"The objective of MindMeld is to periodically bring together the leaders in online analytics and start shaping the debate on issues that are important to the business significance, direction and continued evolution of the analytics industry," said Matt Langie, senior director of product marketing, Omniture. "MindMeld will certainly ignite discussion and generate new ideas, which will carry forward to eMetrics and other industry events in partnership with the MindMeld attendees throughout the year."

MindMeld will be held on Tuesday, February 17, prior to the opening general session and keynote addresses of Omniture Summit 2009 the following morning. MindMeld participants will also attend Summit where they can meet with other leading analytics practitioners, online marketers and executives who are also attending Summit. For more information about MindMeld, please email

Omniture Summit 2009 is one of the largest communities of online marketing professionals. This year's conference in Salt Lake City will feature breakout sessions from some of the top online brands including Adobe, Comcast, ESPN, GAP, NBC, Target, and many others. Attendees benefit from sharing best practices, case studies, hands-on lab training and education. To register for Omniture Summit 2009, visit

About Omniture

Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service and on-premise solution, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture's more than 5,100 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, General Motors, Sony and HP.

Copyright © 2009 Omniture, Inc. All rights reserved. Omniture and SiteCatalyst are registered trademarks of Omniture, Inc. in the United States, Japan, Canada, and the European Community. Omniture, Inc. owns other registered and unregistered trademarks throughout the world. Other names used herein may be trademarks of their respective owners.

Note on Forward-looking Statements

Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and expected benefits of our services to customers and strategic partners. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks described in Omniture's quarterly report on Form 10-Q for the three months ended September 30, 2008, and from time to time in other reports filed by Omniture with the U.S. Securities and Exchange Commission. These reports are available on the Investor Relations section of our web site at Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

Contact Information

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