SOURCE: Omniture

December 12, 2007 08:00 ET

Omniture Announces New On-Demand Webinar for Delivering Targeted Content

Marketing Experts From Forrester and Offermatica Share Case Studies for Increasing Relevancy With Customers

OREM, UT--(Marketwire - December 12, 2007) - Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced the newest addition to the Marketing Experts On-Demand Webinar series titled, "Three Proven Approaches to Delivering Targeted Content." The webinar features Charlene Li, vice president and principal analyst at Forrester Research, and Jonathan Mendez, chief strategy officer at OTTO Digital, the marketing services division of Offermatica. Together they share proof points and case studies for increasing relevancy through online targeting.

In Forrester's annual Consumer Technographics® North American Benchmark Study (Q3 2005), 79 percent of respondents stated that the most important feature for creating a good Web site experience was direct paths to content that visitors were seeking. Li discusses an approach called implicit personalization, which requires no action on the part of a Web site visitor and incorporates understanding of a user's IP address for location, the time of day that a site is visited, keywords that are searched on, past browsing behavior exhibited, and social networking activities. Implicit personalization provides online visitors with information and content that is most relevant to them, saving them valuable time and creating an online experience that is unique and customized to their individual needs.

Mendez provides case studies of targeting approaches that increase conversion, including:

--  Source Targeting -- Host language, safe search preferences, type of
    browser and query.
--  Affinity Targeting -- Targeting content based on an affinity for
    specific products or services.
--  Temporal Targeting -- Targeting based on the timing of when certain
    offers are most effective with online audiences such as weekdays vs.

In addition, Mendez brings the discussion together through five steps of using personalization and targeting to create a more relevant experience for online visitors.

The new "Marketing Experts On-Demand" webinar is available at

About Omniture

Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture's more than 2,700 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, Countrywide Financial, General Motors, Sony and HP.

Note on Forward-looking Statements

Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the anticipated benefits of landing page optimization and participation in the upcoming webinar on landing page optimization. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks associated with our ability to ensure that our services address the specific requirements of our customers and partners, the continued adoption by customers of our services, the significant capital requirements of the business model, our ability to develop or acquire new services and enhance existing service offerings, risks associated with our acquisition strategy and disruptions in our business and operations as a result of acquisitions, the continued growth of the market for on-demand, online business optimization services, changes in the competitive dynamics of our markets, errors, interruptions or delays in our services or other performance problems with our services, our ability to hire, retain and motivate our employees, the adoption of laws or regulations, or interpretations of existing law, that could limit our ability to collect and use Internet user information, and the blocking or erasing of "cookies"; and such other risks described in Omniture's quarterly report on Form 10-Q for the period ended September 30, 2007, and from time to time in other reports filed by Omniture with the U.S. Securities Exchange Commission. These reports are available on the Investor Relations section of our Web site at Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

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