SOURCE: Omniture

November 19, 2007 08:00 ET

Omniture Announces New On-Demand Webinar for Maximizing Holiday Retail Sales

Marketing Experts Share Insights, Examples and Seven Proven Tactics for a Successful Holiday Retail Season

OREM, UT--(Marketwire - November 19, 2007) - Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced the newest addition to the Marketing Experts On-Demand Webinar series titled, "Maximize Online Holiday Sales: Seven Clever Tactics for E-tailers." The president of the e-tailing group and a leading thought leader in the retail industry, Lauren Freedman, and Omniture customer,, share their experience and insights for optimizing online marketing campaigns before, during and after the busy holiday season.

Online sales for Q4 2007 will increase 18.5 percent to $42 billion, up from $35 billion in 2006 according to TNS Retail Forward, a market research and consulting services firm. The National Retail Federation projects that holiday gift card sales will reach $35 million, a 25 percent increase over 2006. To gain a piece of this market growth, Freedman takes webinar participants through dozens of examples of traditional and best-of-breed retailers that use creative and innovative online marketing campaigns to drive online and off-line sales. The webinar delves into seven tactics that retailers should focus on including:

--  Holiday projections and merchant movement
--  The mindset of the multi-channel shopper for the 2007 holidays
--  Tactical essentials
--  Email execution
--  Giving gifting a visibility boost
--  Cross-channel conveniences
--  The e-tailing group last minute check list

Omniture customer, a leading online retailer of high-end gear for outdoor enthusiasts, provides specific examples of their use of Omniture SiteCatalyst and SearchCenter to gain additional insights into their online data and search marketing campaigns to gain up-to-the-minute updates on purchasing trends, average order values, and other information that is critical to their online success.

The new "Marketing Experts On-Demand" webinar is available at

About Omniture

Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture's 2,700 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, Countrywide Financial, General Motors, Sony and HP.

Note on Forward-looking Statements

Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the anticipated benefits of landing page optimization and participation in the upcoming webinar on landing page optimization. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks associated with our ability to ensure that our services address the specific requirements of our customers and partners, the continued adoption by customers of our services, the significant capital requirements of the business model, our ability to develop or acquire new services and enhance existing service offerings, risks associated with our acquisition strategy and disruptions in our business and operations as a result of acquisitions, the continued growth of the market for on-demand, online business optimization services, changes in the competitive dynamics of our markets, errors, interruptions or delays in our services or other performance problems with our services, our ability to hire, retain and motivate our employees, the adoption of laws or regulations, or interpretations of existing law, that could limit our ability to collect and use Internet user information, and the blocking or erasing of "cookies"; and such other risks described in Omniture's quarterly report on Form 10-Q for the period ended September 30, 2007, and from time to time in other reports filed by Omniture with the U.S. Securities Exchange Commission. These reports are available on the Investor Relations section of our Web site at Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

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