SOURCE: Omniture, Inc.

Omniture, Inc.

October 05, 2009 08:00 ET

Omniture Announces Public Beta of Omniture Developer Sandbox

Sandbox Simplifies and Accelerates Development of Digital Marketing Applications

OREM, UT--(Marketwire - October 5, 2009) - Adobe MAX 2009 Booth #449 -- Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced the public beta of the Omniture Developer Sandbox, part of the Omniture Genesis open integration platform, to simplify and accelerate development of digital marketing applications integrated with the Omniture Online Marketing Suite.

The Developer Sandbox is an Omniture SiteCatalyst development environment with a set of test data and the ability to upload custom data. The sandbox simplifies the development of custom applications and integrations using Omniture data. Developers can utilize a full set of previously announced integration APIs that provide bi-directional data exchange and administration between developer applications and Omniture products.

Developers within Omniture's partner and customer community are already seeing success innovating with these APIs. As an example, Ariba, a leading provider of spend management solutions, integrated the Genesis Data Insertion API with open APIs from Twitter and Longtail Video to measure social media traffic.

"Innovating on the Omniture Genesis platform has enabled Ariba to develop integrations that are the most meaningful to our business so we can turn analysis into action," said Rudi Shumpert, Web Developer at Ariba. "By integrating with Genesis APIs, we better understand where conversations about our brand are happening on the Web and can respond accordingly to boost loyalty and engagement."

"Customers rely on the data Omniture measures to develop digital marketing strategies for every aspect of their business," said John Mellor, executive vice president of business development and corporate strategy at Omniture. "Because of the Omniture Developer Sandbox, our community, including interactive agencies, professional services partners, and software developers, can more effectively leverage the 1 trillion transactions we capture for clients each quarter to create innovative solutions for customers."

The Developer Sandbox is now available as a public beta. Developers interested in using the sandbox can request access by visiting http://developer.omniture.com. For more information about Ariba's use of Genesis APIs, please visit Omniture's success story page.

About Omniture

Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service and on-premise solution, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture Education. Omniture's more than 5,000 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, Sony and HP. www.omniture.com

Copyright (c) 2009 Omniture, Inc. All rights reserved. Omniture and SiteCatalyst are registered trademarks of Omniture, Inc. in the United States, Japan, Canada and the European Community. Omniture, Inc. owns other registered and unregistered trademarks throughout the world. Other names used herein may be trademarks of their respective owners.

Note on Forward-looking Statements

Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and expected benefits of our services to customers. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks described in Omniture's quarterly report on Form 10-Q for the period ended June 30, 2009, and from time to time in other reports filed by Omniture with the U.S. Securities and Exchange Commission. These reports are available on the Investor Relations section of our web site at http://www.omtr.com. Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

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