SOURCE: Omniture


February 18, 2009 07:50 ET

Omniture Announces Recommendations Application as Part of Online Marketing Suite

Omniture Recommendations™ Gives Marketers Control to Present Relevant Suggestions to Consumers Across Web, Email and Other Online Channels

OREM, UT--(Marketwire - February 18, 2009) - Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced Omniture Recommendations™, a powerful application that gives marketers the ability to customize and control product or content presented on Web sites and other online channels, such as mobile and email. At the core of the application is an automated, yet customizable, recommendations engine that provides a compelling personalization capability to businesses of any size. Recommendations is a new application within Omniture's Online Marketing Suite, announced by the Company today.

The conversion success resulting from the use of online product and content recommendations has increased marketer demand for this kind of application. Historically, including recommendations in the marketing mix has often been a manual and time-intensive process limited to Web sites. Omniture's application overcomes this challenge with a flexible, highly automated Web site recommendations capability that can be extended to multiple channels.

Omniture Recommendations features a marketer-friendly user interface and a portfolio of pre-built algorithms that display relevant products or content such as popular and similar items, to drive maximum conversion, customer engagement and revenue. In addition, site and product affinity algorithms can determine which products or content to present based on a combination of criteria including: page views, cart adds and removes, and overall site activity. Marketers can also drill down to granular levels of control, modifying the recommendation algorithms based on certain parameters, such as price ranges, product categories and other variables. As a result, marketers can balance recommendations between customer behavior insights and current business needs. The application also includes built-in testing and reporting capabilities.

"The high level of control Omniture Recommendations provides is invaluable, ensuring the recommendations presented to visitors make sense within the real-time context of their current site activity," said Mark Carson, vice president of customer experience at eCampus. "We have the ability to select the right algorithms and parameters to fit our dynamic business needs, rather than rely on a 'one-size-fits-all black box' approach."

Key Features of the Omniture Recommendations Solution Include:

  • Automated Recommendations -- Automate recommendations and eliminate the need for costly and time-intensive manual approaches
  • Marketer Managed Algorithms -- Select from pre-built algorithms and easily configure parameters to manage results
  • Online Analytics Integration -- Algorithms offer even more relevant recommendations as they "learn" from Web and other online metrics
  • Built-in Testing -- Test recommendation performance and optimize in real-time
  • Deployment Across Online Marketing Channels -- Provide and test recommendations via any online marketing channel such as Web, email or mobile

"Omniture Recommendations allows us to swiftly test and optimize our recommendations in order to derive maximum lift from our campaigns," said Liz Nakamoto, lead business architect at "Its integration with third-party email applications enables us to extend recommendations beyond the onsite experience to interact appropriately with our users across multiple channels."

"Omniture Recommendations eliminates the time- and resource-intensive complexity of manual cross-selling that many eCommerce sites and online publishers utilize today," said Brett Error, chief technology officer and executive vice president of products at Omniture. "Using our automated recommendations engine powered by real-time affinity algorithms, online marketers can present the right products and content to the right customers at the right time, improving the relevance and personalization of their user interactions across multiple channels."

Omniture Recommendations is currently in beta. For more information about Omniture Recommendations, visit or call 877.722.7088.

About Omniture
Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service and on premise solution, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture's more than 5,100 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, General Motors, Sony and HP.

Note on Forward-looking Statements
Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and expected benefits of our services to our customers. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks described in Omniture's quarterly report on Form 10-Q for the period ended September 30, 2008, and from time to time in other reports filed by Omniture with the U.S. Securities and Exchange Commission. These reports are available on the Investor Relations section of our Web site at Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

Contact Information