SOURCE: Omniture

March 05, 2008 08:00 ET

Omniture Announces SiteCatalyst 14 With Advanced Support for Rich Media

Delivers New User Interface (UI) and Unifies UI Across All Omniture Products

OREM, UT--(Marketwire - March 5, 2008) - Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today released SiteCatalyst 14, a major new version of the industry's leading Web analytics solution. Now, SiteCatalyst not only shares data with all Omniture applications, but also features a single sign-on and unified product interface to simplify access across applications. Additionally, it includes expanded capabilities for measuring and analyzing the performance of video, rich and streaming media information and content. SiteCatalyst allows virtually any technology using the Internet to measure, including Web sites, IPTV, iPhones and mobile devices, cable boxes, game boxes and other Internet connected devices.

"As the Internet increasingly becomes a backbone for worldwide economies, consumers are finding new and innovative ways to connect with each other and the businesses they frequent," said Brett Error, chief technology officer and executive vice president of products, Omniture. "Content is getting richer, devices are proliferating and consumers are become more savvy in their use of rich media, user-generated content, widgets, video and mobile devices. SiteCatalyst 14 has evolved to support these new ways of doing business in the era of rich media as businesses need to better understand their online audiences and more effectively engage with their customers."

Enhanced Video, Rich and Streaming Media Measurement

SiteCatalyst 14 measures video, rich and streaming media to help marketers understand which videos are most engaging, which ones lead to conversion, and how much video is consumed on a site. SiteCatalyst 14 includes native support for Adobe Flex 2 and Flash 9 as well as support for Windows Media Player, QuickTime and RealPlayer.

"MTV Networks is one of the most popular online destination sites for music video premieres, celebrity interviews, movie previews, video game trailers, and popular MTV shows," said Dale Hannon, director of technology at MTV Networks. "The video reporting capabilities in SiteCatalyst 14 will give us a deeper understanding of the popularity of our online videos across all categories so we can know which videos to promote on our home page, when to introduce new video content and where viewers are starting and stopping their use of specific videos. With this increased insight, MTV Networks can captivate our audiences with the content they're looking for."

Additional Features

SiteCatalyst 14 also introduces a completely redesigned user interface to help customers quickly find, act on and share their marketing data and analysis. With SiteCatalyst 14, customers can also publish and distribute high-quality visual reports and quickly search and navigate any part of SiteCatalyst for data, reports or help from Omniture and its community of users.

Publish and Distribute Enhanced Visual Reports

Users can now choose from a variety of reporting formats including PDF, Excel, Word and HTML formats for downloading and sharing throughout their organization. SiteCatalyst 14 offers simplified workflow for downloading and scheduling reports, creating bookmarks, and setting up alerts.

Quickly Search, Navigate and Access Information

The redesigned interface in SiteCatalyst 14 helps users navigate more easily, accomplishing many tasks with a single click. Users can quickly search on virtually every aspect of the product including user data, reports, templates, whitepapers, case studies, the knowledge base and help.

For more information about Omniture SiteCatalyst 14, visit www.omniture.com or call 877.722.7088.

About Omniture

Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service and on-premise solution, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture's 4,400 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, General Motors, Sony and HP. www.omniture.com

Copyright © 2008 Omniture, Inc. All rights reserved. Omniture and the Omniture logo are registered trademarks of Omniture, Inc., and Omniture owns other registered and unregistered trademarks. Other names used herein may be trademarks of their respective owners.

Note on Forward-looking Statements

Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and expected benefits of our services to customers. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks associated with our ability to ensure that our solutions address the specific requirements of our customers, the continued adoption by customers of our services, including our SiteCatalyst service, the continued growth of the market for on-demand, online business optimization services, changes in the competitive dynamics of our markets, errors, interruptions or delays in our services or other performance problems with our services, our ability to hire, retain and motivate our employees, the adoption of laws or regulations, or interpretations of existing law, that could limit our ability to collect and use Internet user information; and such other risks described in Omniture's annual report on Form 10-K for the year ended December 31, 2007, and from time to time in other reports filed by Omniture with the U.S. Securities Exchange Commission. These reports are available on the Investor Relations section of our website at http://www.omtr.com. Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

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