SOURCE: Omniture

October 21, 2008 08:00 ET

Omniture Announces SiteCatalyst Widget for Greater Access to Web Analytics Data

Newest Innovation Makes Reports, Dashboards and Bookmarks More Readily Available

WASHINGTON, DC--(Marketwire - October 21, 2008) - eMetrics Marketing Optimization Summit -- Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, announced today at the eMetrics Marketing Optimization Summit, the SiteCatalyst Widget, a new capability from Omniture that allows SiteCatalyst reports, dashboards and bookmarks to be shared and published anywhere as widgets, including iGoogle pages, the Google Toolbar, Windows Live and the Yahoo! Desktop. In addition, the SiteCatalyst Widget can be added to any Web site, including intranet pages.

"Widgets are gaining widespread use and the business application of widgets is increasingly making an impact," said Jim Sterne, founder of the eMetrics Marketing Optimization Summit. "With the SiteCatalyst Widget, Omniture is making Web analytics ubiquitous throughout businesses, allowing them to make more informed decisions."

The SiteCatalyst Widget benefits users by publishing the reports, dashboards and bookmarks that they most closely watch on the Web pages and desktop programs they use the most. For example, a CMO may have a SiteCatalyst Widget displaying up-to-the-minute views of the number of sales leads being generated within a Web page they have constantly open on their screen.

"We've found that real-time Web analytics are most effective when used throughout an organization to make strategic decisions and quickly act on information," said Brett Error, chief technology officer and senior vice president of products at Omniture. "It is critical that everyone -- from the C-level executive to the Web analytics manager -- have frequent access to their most important business metrics. SiteCatalyst Widget allows our customers to keep their key business metrics front and center by integrating reporting into the portals, intranets, and Web applications with which they already interact throughout the day."

About Omniture

Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service and on-premise solution, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture's nearly 4,700 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, General Motors, Sony and HP. www.omniture.com

Copyright © 2008 Omniture, Inc. All rights reserved. Omniture and SiteCatalyst are registered trademarks of Omniture, Inc. in the United States, Japan, Canada, and the European Community. Omniture, Inc. owns other registered and unregistered trademarks throughout the world. Other names used herein may be trademarks of their respective owners.

Note on Forward-looking Statements

Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and expected benefits of our services to customers and strategic partners. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks associated with our ability to ensure that our solutions address the specific requirements of our customers, the continued adoption by customers of our services, including Omniture SiteCatalyst and other services, the significant capital requirements of our business model, our ability to develop or acquire new services and enhance existing service offerings, risks associated with our acquisition strategy and disruptions in our business and operations as a result of acquisitions, the continued growth of the market for on-demand, online business optimization services, changes in the competitive dynamics of our markets, errors, interruptions or delays in our services or other performance problems with our services, our ability to hire, retain and motivate our employees, the adoption of laws or regulations, or interpretations of existing law, that could limit our ability to collect and use Internet user information, expansion of our international operations; and such other risks described in Omniture's quarterly report on Form 10-Q for the three months ended June 30, 2008, and from time to time in other reports filed by Omniture with the U.S. Securities and Exchange Commission. These reports are available on the Investor Relations section of our Web site at http://www.omtr.com. Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

Contact Information

  • Omniture Press Contact:
    Blake Stowell
    (801) 722-7000 ext.1115
    Email Contact