SOURCE: Omniture

March 05, 2008 08:00 ET

Omniture Announces Test&Target to Optimize Conversion

The Combined Technology From TouchClarity and Offermatica Are Now Omniture Test&Target™ -- the Industry's Most Comprehensive Offering for A/B Testing, Multivariate Testing and Behavioral Targeting

OREM, UT--(Marketwire - March 5, 2008) - Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced that the technologies of TouchClarity and Offermatica have been combined into a single solution and will be marketed as Omniture Test&Target™. The new name underscores the need for marketers to have a toolkit of testing and targeting solutions that include A/B testing, multivariate testing (MVT), segment-based targeting and one-to-one behavioral targeting to optimize conversion for each customer interaction.

Omniture Test&Target puts the power and control in the hands of marketers to not only test and target traditional content including text, graphics, creative and navigation, but also richer information formats such as widgets, video and streaming media that are becoming an integral part of today's customer experience.

"Omniture Test&Target has returned our autonomy and put our productivity back in our own hands -- we now have up to 30 tests running at any one time and we've witnessed the conversion rates on some of our product category pages rise by up to 15 percent," said Peter Ahl, CEO, Serenata Flowers. "In terms of overall sales, we've witnessed a lift in revenue of four percent. Considering the relatively low cost to generate this lift, we believe it represents a compelling return on investment. For ease of use, speed and flexibility, we believe Omniture provides the best online testing platform on the market."

"Finally, marketers have the tools they need all in one place so they can respond quickly with relevant content to break through the noise and give customers what they are looking for," said Gail Ennis, senior vice president of marketing for Omniture. "With Omniture Test&Target, we believe relevance is experienced throughout the end-to-end customer interaction leading to improved conversion."

For more information about Omniture Test&Target, visit or call 877.722.7088.

About Omniture

Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service and on-premise solution, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture's 4,400 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, General Motors, Sony and HP.

Copyright © 2008 Omniture, Inc. All rights reserved. Omniture and the Omniture logo are registered trademarks of Omniture, Inc., and Omniture owns other registered and unregistered trademarks. Other names used herein may be trademarks of their respective owners.

Note on Forward-looking Statements

Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and expected benefits of our services to customers. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks associated with our ability to ensure that our solutions address the specific requirements of our customers, the continued adoption by customers of our services, including our SiteCatalyst service, the continued growth of the market for on-demand, online business optimization services, changes in the competitive dynamics of our markets, errors, interruptions or delays in our services or other performance problems with our services, our ability to hire, retain and motivate our employees, the adoption of laws or regulations, or interpretations of existing law, that could limit our ability to collect and use Internet user information; and such other risks described in Omniture's annual report on Form 10-K for the year ended December 31, 2007, and from time to time in other reports filed by Omniture with the U.S. Securities Exchange Commission. These reports are available on the Investor Relations section of our website at Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

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