SOURCE: Omniture

January 04, 2007 12:00 ET

Omniture Appoints Former RichFX Vice President to Sales Leadership Team

Stephen Frieder Joins Omniture's Award-Winning Sales Team as Vice President of Sales for the Eastern U.S. Region

OREM, UT -- (MARKET WIRE) -- January 4, 2007 -- Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced the appointment of Stephen Frieder as vice president of sales. In this role, Frieder will be responsible for leading and driving sales activities in the eastern region of the United States and will report directly to Wolfgang Maasberg, Omniture vice president of sales for North America.

Frieder's appointment adds to the company's reputation as one of the world's most effective sales organizations. The Omniture sales team has won Stevie® Awards -- hailed as "the business world's own Oscars" by the New York Post (April 27, 2005) -- for 'Best Sales Organization' in 2004 and 2005, and for 'Global Sales Leader' in 2006.

"Omniture has made a great reputation for itself in the market and I am excited for the opportunity to contribute to the growth and success of such a driven organization," said Frieder.

With more than twelve years of executive sales and management experience, Frieder has worked for some of the most innovative and successful companies in the world -- most recently as vice president of worldwide sales at RichFX, a leading provider of rich media merchandising solutions. There, he was responsible for the company's sales revenue, working with the top e-tailers in the nation to develop online merchandising strategies. Prior to RichFX, Frieder was vice president of sales at LPI Inc. where he helped increase sales by over 500 percent from 1994 to 1999.

"With the wide adoption of Omniture solutions, our sales organization continues to expand and we are pleased to bring in another results-driven force to our team," said Chris Harrington, president, worldwide sales at Omniture. "Stephen's expertise in leading sales teams and in setting and achieving corporate objectives will be a great asset as our company continues to move forward."

About Omniture

Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers on-demand, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training provided through Omniture University™. Omniture's customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Oracle, General Motors and Hewlett-Packard. www.omniture.com.

Note on Forward-Looking Statements

Certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially. These risks include, but are not limited to, the risks described in Omniture's quarterly report on Form 10-Q for the period ended September 30, 2006 and from time to time in other reports filed by Omniture with the U.S. Securities Exchange Commission. These reports are available on the Investor Relations section of the Omniture website at http://www.omtr.com. Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

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