SOURCE: Omniture

December 12, 2007 11:40 ET

Omniture Emerged as the Worldwide Market Leader for Web Analytics in 2006

Independent Research Firm Recognizes Omniture for Highest Market Share and More Than 80 Percent Revenue Growth

OREM, UT--(Marketwire - December 12, 2007) - Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, was recognized as the leading Web analytics provider by revenue and market share in a recent report published by IDC, an independent global research and advisory firm for the technology industry. According to the report "Worldwide Web Analytics Software Applications 2007 - 2011 Forecast and Analysis: 2006 Shares and Current Outlook," #209518 (December, 2007), the Web analytics market grew at a rate of 25% in 2006 and is expected to continue growing at a rate of 16.1% over the next five years. According to IDC, this outpaces the overall growth of the software market, which is projected to grow by 15.5% during the next five years.

"Omniture's momentum helped it gain the top spot for overall revenue and market share in the Web analytics market in 2006," said Mary Wardley, vice president, Enterprise Applications and CRM Software, IDC. "The dynamics of the Web analytics market will be interesting to watch in 2007 - 2008 as it continues to outpace software sales growth, the culmination of pending acquisitions takes place and new product introductions are made."

"In 2006, we grew three times faster than the market and gained significant share," said Josh James, CEO and co-founder, Omniture. "Today our Web analytics just keeps getting better and is fast becoming the critical foundation for online marketing. We believe customers continue to choose Omniture because we have the expertise, broad product portfolio and the expansive partner ecosystem needed to optimize online marketing initiatives."

Additional Industry Recognition For Omniture

Forrester Wave Report: Omniture was named a market leader by independent research firm, Forrester, for the Company's service and support, company financials and industry presence in this year's Forrester Wave Report "Web Analytics, Q3 2007 (September 2007)." Omniture received the highest scores for service and support, company financials and industry presence.

Software 500 Ranking: Omniture was recognized as one of the top 10 growth companies in the $30 - $100 million revenue category in this year's Software 500. Omniture moved up the company rankings for the fourth year in a row to #210 (October 11, 2007).

Deloitte Technology Fast 500 Ranking: Omniture was recognized on the 2007 Deloitte Technology Fast 500 for the fifth year in a row. This year Omniture was #82 , moving up from #167 in 2006.

ClickZ Interactive Marketing Excellence Award for Web Metrics: Omniture won the 2007 ClickZ Interactive Marketing Excellence Award for Web Metrics as judged by ClickZ readers, contributing writers and experts from leading digital marketing agencies (October 25, 2007).

About Omniture

Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture's 2,700 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, Countrywide Financial, General Motors, Sony and HP.

Copyright © 2007 Omniture, Inc. All rights reserved. Omniture and the Omniture logo are registered trademarks of Omniture, Inc., and Omniture owns other registered and unregistered trademarks. Other names used herein may be trademarks of their respective owners.

Note on Forward-looking Statements

Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including, but not limited to, risks associated with disruption to our business as a result of pending acquisitions, risks that the expected financial effects of pending acquisitions may not be realized, risks that expected customer benefits may not be realized and risks associated with the operation of our business or our industry generally, including risks associated with changes in the demand for our services, the potential that Omniture or its customers may not realize the benefits Omniture currently expects from its recent and pending acquisitions, risks inherent in the integration and combination of complex products and technologies, our ability to continue to attract new customers and sell additional services to our existing customers, the continued adoption by customers of our SiteCatalyst service and other product and service offerings, the significant capital requirements of our business model that make it more difficult to achieve positive cash flow and profitability if we continue to grow rapidly, our ability to develop or acquire new services, risks associated with our acquisition strategy and disruptions in our business and operations as a result of acquisitions, possible fluctuations in our operating results and rate of growth, the continued growth of the market for on-demand, online business optimization services, changes in the competitive dynamics of our markets, errors, interruptions or delays in our services or other performance problems with our services, our ability to hire, retain and motivate our employees and manage our growth, our ability to effectively expand our sales and marketing capabilities, our ability to develop and maintain strategic relationships with third parties with respect to either technology integration or channel development, our ability to expand the sales of our services to customers located outside the United States, our ability to implement and maintain proper and effective internal controls, the adoption of laws or regulations, or interpretations of existing law, that could limit our ability to collect and use Internet user information, and the blocking or erasing of "cookies"; and such other risks as identified in Omniture's quarterly report on Form 10-Q for the period ended September 30, 2007, and from time to time in other reports filed by Omniture with the U.S. Securities Exchange Commission. These reports are available on our Web site at Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the Company's expectations.

Contact Information