SOURCE: Omniture

August 02, 2005 14:10 ET

Omniture Executive to Speak on Measuring Success at Search Engine Strategies Conference

Best Practices Group Vice President Matt Belkin Joins Premiere Industry Panel Discussion

OREM, UT -- (MARKET WIRE) -- August 2, 2005 -- Omniture, the largest and fastest-growing provider of on-demand Web analytics, today announced that Matt Belkin, vice president of Omniture's Best Practices Group, will be a panel speaker at the Aug. 8-11 Search Engine Strategies conference in San Jose, Calif. The discussion, moderated by Eric Peterson of Jupiter Research, will give a high-level overview of the best ways to measure online marketing success and which statistics really matter. Belkin will share insight from his more than 10 years of experience in driving online marketing campaigns and increasing ROI at companies including Macromedia, Inc. and Adobe Systems, Inc.

WHO: Matt Belkin, vice president of Omniture's Best Practices Group

WHAT: The "Measuring Success Overview" panel discussion will cover methods for learning how companies rank key word searches as well as best practices on how to use Web analytics to find out what terms lead customers to a company's Web site. Attendees will also discover ways to measure sales conversions and return on investment.

WHERE: Search Engine Strategies Conference, San Jose McEnery Convention Center, San Jose, Calif. This conference is the premiere industry event for business professionals interested in Search Engine Marketing and Optimization.

WHEN: 9 a.m. to 10:15 a.m. on Thursday, Aug. 11

About Omniture

Omniture, Inc., headquartered in Orem, Utah, is the pioneer of on-demand Web analytics technology that delivers the essential intelligence needed by Web commerce leaders and innovators to drive the business decisions that increase ROI. Omniture is the largest on-demand Web analytics provider by revenue, and Omniture's SiteCatalyst is the most mature and comprehensive technology on the market, offering industry leading scalability and flexibility combined with an intuitive user interface. Omniture is the only company in its market to offer a third-generation platform that combines instant response times with the power to view Web data across any dimension. In addition, Omniture offers knowledgeable professional service teams, experienced in helping customers determine the questions they must ask to arrive at the answers they require. Proof of its world-class technology and outstanding team, Omniture has the highest level of retained and satisfied customers in the market, including eBay, AOL, Wal-Mart, Gannett, Microsoft, Oracle, GM and Hewlett-Packard. www.omniture.com.

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