SOURCE: Omniture

October 24, 2005 08:00 ET

Omniture Executive to Drive Alliances and Business Development

Leading Web Analytics Firm Announces Plan to Further Strategic Alliances by Appointing John Mellor as New VP of Business Development

OREM, UT -- (MARKET WIRE) -- October 24, 2005 -- Omniture, the largest and fastest-growing provider of on-demand Web analytics, today announced John Mellor as vice president of Business Development. Mellor has been instrumental in securing key relationships and successful integrations with industry leaders such as DoubleClick and, among others. He has been driving both marketing and business development at Omniture for the last two years and his efforts have resulted in substantial success. Mellor will now dedicate his full-time efforts to enabling deep integration with Omniture's rapidly growing ecosystem of partners to provide the most comprehensive, end-to-end online marketing solution for its customers.

"Our customers are driving online success through many different tools to generate demand, create effective design and optimize the user experience. This online activity is then correlated with multiple offline data sources for comprehensive reporting. Omniture has shown tremendous flexibility in integrating with these types of processes and I'm pleased to be able to drive this effort as we continue to deepen our relationship with our current and future partners," said John Mellor. "Omniture will continue to offer its customers a complete view into their marketing programs that includes best-in-class offerings such as email, ad serving, search marketing, content management, optimization and ecommerce platforms to provide the most powerful interactive customer experience available in the market today."

SiteCatalyst -- Omniture's award-winning Web analytics solution -- continues to be widely adopted within organizations as information is used by multiple teams to measure, manage and optimize their growing online marketing investments and connect them with their offline results. The SiteCatalyst Suite™ is essential to understanding the cause and effect of today's online marketing and driving more informed decisions. By extending the behavioral information that Omniture measures to partner companies, and integrating information from their products into the SiteCatalyst Suite, Omniture can offer a rich view of the entire online business performance to both business line managers and executives.

"We believe that dedicating a proven executive to grow and develop alliances and business development efforts at Omniture demonstrates our commitment to delivering the industry's most comprehensive online marketing platform," said Josh James, CEO and co-founder of Omniture.

About Omniture

Omniture, Inc., headquartered in Orem, Utah, is the pioneer of on-demand Web analytics technology that delivers the essential intelligence needed by Web commerce leaders and innovators to drive the business decisions that increase ROI. Omniture is the largest on-demand Web analytics provider by revenue, and Omniture's SiteCatalyst is the most mature and comprehensive technology on the market, offering industry leading scalability and flexibility combined with an intuitive user interface. Omniture is the only company in its market to offer a complete Web analytics platform that combines instant response times with the power to view Web data across any dimension. In addition, Omniture offers knowledgeable professional service teams, experienced in helping customers determine the questions they must ask to arrive at the answers they require. Proof of its world-class technology and outstanding team, Omniture has the highest level of retained and satisfied customers in the market, including eBay, AOL, Wal-Mart, Gannett, Microsoft, Oracle, Apple, GM and HP.

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