SOURCE: Omniture

July 22, 2005 11:00 ET

Omniture Expands Industry's Most Comprehensive Web Analytics Training Curriculum to Meet Customer Demand

New Omniture University On-Demand Training Modules Enhance User Accessibility to Critical Web Analytics Training and Best Practices for Online Marketing Success

OREM, UT -- (MARKET WIRE) -- July 22, 2005 -- Omniture, the largest and fastest-growing provider of on-demand Web analytics, today announced an expanded curriculum for the company's industry-leading Web analytics training program, Omniture University. Since first announced in September of 2004, Omniture University has been expanded to include over two dozen on-demand training modules and an increased number of courses at the Omniture campus to accommodate the training needs of its expanding customer base and a growing number of users within existing clients. Looking to maximize SiteCatalyst™'s functionality for their Web sites and accessing a phenomenal 6,000 training clips last month alone, users are now able to learn from the company's Web analytics experts anytime, anywhere and at a pace that meets individual user and organization-specific needs.

"Omniture's online training resources are a great addition to their excellent classroom-based instruction," said Matt Freestone, business intelligence product manager at Sento Corporation, a provider of outsourced customer contact services. "As we make SiteCatalyst available to our user base, it is imperative for us to provide a way for users to answer their own questions in their own time frames. Online training is an excellent solution."

Topics available through Omniture University's on-demand training focus on building a strong foundation for utilizing the Omniture SiteCatalyst Suite. Some of the beginner and intermediate modules include:

--  SiteCatalyst 12 Orientation: Learn the many new and powerful features
    included in Omniture's recently announced SiteCatalyst 12.
--  Dashboards: Effectively communicate Web analytics insights throughout
    the organization using Dashboards, Bookmarks and Alerts.
--  Commerce and Conversions: Understand key success metrics and analyze
    the conversion funnel.
--  Campaign Management: Measure campaign success through effective real-
    time analysis of conversion and fall-out rates.
As users become more familiar with the capabilities of SiteCatalyst, they can take advantage of more advanced training modules, some of which include:
--  Omniture Discover™: Learn about the breakthrough functionality
    found in Omniture's recently announced Omniture Discover, including One-
    Click Segmentation™.
--  Multivariate Testing: Develop effective and efficient testing
    strategies to rapidly optimize campaigns and site performance.
--  Path Analysis:  Understand visitor behavior through path analysis
    including reports such as Fall-out, Pathfinder, Next Page Flow and
According to a report published June 1, 2005 by Forrester Research titled Spending Trends: Putting Web Analytics to Work, "People are the lynchpin for success. Thankfully, firms have realized that Web analytics' success hinges on trained professionals who extract and interpret the insight from the tools...These trends bode well for the burgeoning Web analytics universities."

Omniture's team of trainers, and vertical market Best Practices analysts, helps customers apply Web analytics information to their specific business goals. These support professionals not only deliver training at the Omniture campus but also provide on-site, customized instruction to many SiteCatalyst users at companies around the world. Through their efforts, more than 3,000 SiteCatalyst users have been trained since the beginning of 2005 -- with enrollment increasing by more than 100 users each month.

"Omniture is fully committed to our customers' success in continually driving ROI in their online marketing strategies. This expansion of the Omniture University curriculum is the next step in delivering on that commitment," said Josh James, CEO and co-founder of Omniture. "By implementing the on-demand training center, we have enabled Omniture's users to choose the issues that are most applicable to their organizational needs while, at the same time, allowing them to participate according to their own timetable."

About Omniture

Omniture, Inc., headquartered in Orem, Utah, is the pioneer of on-demand Web analytics technology that delivers the essential intelligence needed by Web commerce leaders and innovators to drive the business decisions that increase ROI. Omniture is the largest on-demand Web analytics provider by revenue, and Omniture's SiteCatalyst is the most mature and comprehensive technology on the market, offering industry leading scalability and flexibility combined with an intuitive user interface. Omniture is the only company in its market to offer a third-generation platform that combines instant response times with the power to view Web data across any dimension. In addition, Omniture offers knowledgeable professional service teams, experienced in helping customers determine the questions they must ask to arrive at the answers they require. Proof of its world-class technology and outstanding team, Omniture has the highest level of retained and satisfied customers in the market, including eBay, AOL, Wal-Mart, Gannett, Microsoft, Oracle, GM and Hewlett-Packard. Omniture has received numerous industry awards and accolades including Network Computing's 2004 Editor's Choice Award for Web Analytics, American Business Award for Best Sales Organization (2004, 2005), and was recognized as one of Inc. 500's Fastest-Growing Companies in North America (2003, 2004).

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