SOURCE: Omniture

August 15, 2007 11:54 ET

Omniture Expands International Versions of SiteCatalyst to Include Spanish and Korean

International Growth Fuels Demand for Latest Online Business Optimization Technology

OREM, UT--(Marketwire - August 15, 2007) - Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced the immediate availability of Omniture SiteCatalyst international versions, including the addition of Spanish and Korean to the company's localized language versions of Japanese, Chinese, French and German. Today's announcement helps global companies take advantage of the latest on-demand multi-channel data integration capabilities found in SiteCatalyst including increased levels of power and ease-of-use for analyzing, reporting and optimizing multi-channel, online and offline activities.

"Omniture has expanded our product support to additional languages and all major currencies around the world, coupled with our ability to provide in-country training, customer support and service for global businesses everywhere," said Brett Error, chief technology officer at Omniture. "With the growth of our international business, Omniture is increasing our ability to service more customers around the world and process billions of transactions, 24-hours a day."

SiteCatalyst automates reporting for the lifetime value of marketing campaigns by seamlessly connecting end-to-end customer interactions, from online impressions to Web site engagement through to online and offline conversion and sales channels. In addition, campaign value can be further measured by including critical items such as in-store returns or service cancellations to achieve a complete picture of the lifetime value of marketing campaigns.

About Omniture

Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture's more than 2,200 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, Countrywide Financial, General Motors, Sony and HP. www.omniture.com

Note on Forward-looking Statements

Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the anticipated benefits and acceptance of localized language versions of SiteCatalyst and statements regarding our product strategy and plans. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks associated with our ability to ensure that our solutions address the specific requirements of our customers, the continued adoption by customers of our services, our SiteCatalyst service in particular, the significant capital requirements of our business model, our ability to develop or acquire new services and enhance existing service offerings, our ability to continue to attract new customers and sell additional services to our existing customers, our ability to develop or acquire new services, our acquisition strategy and disruptions in our business and operations as a result of acquisitions, the continued growth of the market for on-demand, online business optimization services, changes in the competitive dynamics of our markets, the inaccurate assessment of changes in our markets, errors, defects, disruptions, interruptions or delays in our services or other performance problems with our services, the adoption of laws or regulations, or interpretations of existing law, that could limit our ability to collect and use Internet user information, the blocking or erasing of "cookies," and the unauthorized disclosure of personally identifiable information regarding Web site visitors, whether through breach of our secure network by an unauthorized party, employee theft or misuse, or otherwise; and such other risks that are described in Omniture's quarterly report on Form 10-Q for the period ended June 30, 2007 and from time to time in other reports filed by Omniture with the U.S. Securities Exchange Commission. These reports are available on the Investor Relations section of our website at http://www.omtr.com. Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

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