SOURCE: Omniture

October 10, 2006 08:00 ET

Omniture Expands Partner Program With Launch of Partner Portal

Omniture Partners Embrace Easy Access to Tools and Resources That Help Accelerate Business Results

OREM, UT -- (MARKET WIRE) -- October 10, 2006 -- Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced the Omniture Partner Portal, a new site -- deployed using's Partnerforce application -- designed to provide the company's partners with the sales, marketing and support tools and resources to jump-start their Omniture relationship.

"We've taken another step in the investment and commitment to our partner program," said Mark Dillon, vice president of channel sales at Omniture. "The Omniture Partner Portal not only gives access to information but is also a conduit into our technical support and implementation teams to provide partners with the support they require throughout the partner lifecycle."

Through the Omniture Partner Portal, Omniture partners will have around-the-clock access to a one-stop shop of Omniture product resources, including marketing templates, partner enablement kits, integration guides, news and training opportunities. Partners also have access to the Omniture support knowledge base -- a direct channel of communication to the Omniture support team -- as well as other tech support resources to facilitate a smooth implementation process for their clients.

"The resources and information Omniture has provided through their partner portal will help us maintain and grow our business momentum. With instant access to the constant flow of information via the portal, we are simplifying marketing, sales, integration and support processes -- saving us time, money and effort," said Mike Hennessy, director of marketing and alliances at Truition.

The Omniture Partner Portal also consolidates direct and channel sales reporting by automating the manual processes of registering sales opportunities and managing activity within the sales pipeline. With all of the information entered and managed in one place, companies can easily check the status of leads and request applicable joint marketing resources, as well as receive credit for each opportunity.

"Because our company is experiencing such rapid growth, we require an efficient process to execute our go-to-market strategies. The customized support offered through Omniture's partner portal eliminates any confusion as to who we should contact, how to execute our joint business initiatives, and in addition, has all the tools we need to optimize our channel relationship," said Paul Harris, vice president corporate marketing and communications at Saxotech.

For more information about the Omniture Partner Portal, visit

About Omniture

Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers on-demand, enables customers to capture, store and analyze information generated by their Web sites and other sources and gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training provided through Omniture University™. Omniture's customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Oracle, General Motors and Hewlett-Packard.

Note on Forward-looking Statements

Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the Omniture Partner Portal. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including, but not limited to, risks associated with our ability to develop and maintain the Partner Portal and the product resources associated with such portal, the continued adoption by customers of our services, the continued growth of the market for on-demand, online business optimization services, errors, defects, disruptions or other performance problems with our services, the significant capital requirements of our business model, our ability to hire, retain and motivate our employees; and such other risks described in Omniture's quarterly report on Form 10-Q for the period ended June 30, 2006 and from time to time in other reports filed by Omniture with the U.S. Securities Exchange Commission. These reports are available on the Investor Relations section of our website at Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

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