SOURCE: Omniture

July 28, 2006 05:00 ET

Omniture Gathers European Momentum With 100 European Customers

LONDON -- (MARKET WIRE) -- July 28, 2006 -- Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimisation software, has acquired more than 100 customers in Europe for its hosted Web analytics service, Omniture SiteCatalyst®. Omniture launched officially in Europe (UK and France) in May, 2006.

Some of the new customers signing up for the service in 2006 include: ABN Amro, ADT, Archant, Avis Europe, BT, Budget Rent a Car, Center Parcs, CMP Information, CNET, easyMobile,, IncrediMail Ltd.,, Relactions, Roche, SkyEurope Airlines, Synthesis Bank,, TPG Post, Waitrose and Zenith Windows.

These follow numerous other customers who have already gone live with Omniture earlier in 2006 including: Emirates, FriendScout24, John Lewis, Machinemart, Montblac, Palm, Premium TV, SFR, Thawte Consulting, Vodafone Group Services Limited, and

"We chose Omniture SiteCatalyst because it provides excellent visibility into how visitors are interacting with our Web site, which we can then use to inform and optimise our online marketing strategy," commented Jo Button, e-commerce marketing manager, Center Parcs UK. "Because it is a hosted service, our marketing and business teams have instant access to the data, so we can change a campaign immediately if we want to."

To invest in the success of its growing customer base in Europe, Omniture has expanded its EMEA management team to include Mick Oak as director of client services (formerly at Oracle, Chordiant and Business Agility), appointed in July. He joins Neil Weston, vice president and general manager, EMEA and Neil Morgan, vice president, marketing, EMEA (both formerly with Siebel and both based in the UK); Wolfgang Allisat, director of sales, EMEA (formerly at Revenue Sciences); and Georges Anidjar, general manager, France (formerly at Epiphany).

In June, Omniture launched SearchCenter in Europe, its keyword marketing and bid management solution. This technology allows businesses to optimise search marketing campaigns around the keywords that lead to the highest rate of 'conversion' on a site -- i.e. those that lead to the highest levels of actual sales, registrations, subscriptions or qualified leads, etc. -- rather than just reporting the number of click-throughs for a specific keyword from a specific search engine, the traditional method for measuring search campaigns.

"Understanding how your customers interact with you online can be the difference between a marketing campaign that delivers return on investment and one that fails," said Neil Weston, vice president and general manager, EMEA, Omniture. "Smart companies online are using this understanding to inform their marketing campaigns. Once they know what works and what doesn't, they can optimise their spend more effectively. Marketing has never been so accountable."

About Omniture

Omniture, Inc., is a leading provider of online business optimisation software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers on-demand, enables customers to capture, store and analyse information generated by their Web sites and other sources and gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training provided through Omniture University™. Omniture's customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Oracle, General Motors and Hewlett-Packard.

Note on Forward-Looking Statements

Statements in this release that are forward-looking statements within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding our expansion in Europe, are based on current expectations and assumptions and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks associated with delays or difficulties in bringing service offerings to the European market, international operations, competition, the significant capital requirements of our business model, errors, defects, disruptions or other performance problems with our services, the adoption of laws or regulations relating to the Internet or our operations, including privacy, or interpretations of existing law, which could adversely affect our business in Europe, and the inaccurate assessment of or changes in the market opportunity; and such other risks as identified in our registration statement on Form S-1 filed on June 22, 2006 with the U.S. Securities and Exchange Commission (SEC) and in other filings made by Omniture with the SEC. These documents are available on the SEC Filings section of the Investor Relations section of our website at Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

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