SOURCE: Omniture

December 03, 2007 08:00 ET

Omniture Genesis Network Expands to 90 Partners

As Online Marketing Evolves, Omniture and Partners Provide New Marketing Application Integrations to Customers

OREM, UT--(Marketwire - December 3, 2007) - Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced the addition of nine new Omniture Genesis partners, providing customers with a choice of 90 marketing applications that integrate within Omniture's online business optimization platform. The new Genesis partners include Bronto, Celebros,, InstantService, Knotice, Komunik, SimpleFeed, Vtrenz and WingateWeb.

Genesis is a "Plug and Play" solution that reduces complexity by automating the integration of marketing applications and provides a single dashboard for customers to measure marketing results and take action. With today's announcement, Omniture Genesis now integrates 90 accredited partner marketing applications, including: ad serving, behavioral targeting, content management, CRM, email campaigns, search marketing, site search, user experience and many others.

"The Genesis integration developed between Omniture and OpinionLab enables me to see a more accurate view of our customers," said Rick Blair, AVP, Interactive Marketing at Equity Residential. "This is important because our company is interested in not only analyzing the behavior and trends of our online visitors, but also on learning the reasons behind why they take certain actions."

"The world of online marketing continues to evolve and change at a rapid pace," said John Mellor, senior vice president, of business development and corporate strategy. "Genesis allows our customers to quickly and easily integrate these new and innovative online marketing applications with Omniture's Online Business Optimization Platform. Omniture and our partners give customers a 'speed to market' advantage by acting on their marketing data faster than ever before."

Today's announcement provides the following solutions from Genesis partners:

Bronto Software - Bronto Software is a leading SaaS-based email marketing service provider, with over 750 clients worldwide, that features advanced, yet easy-to-use tools for performance, segmentation and deliverability combined with industry-leading client support for a full range of marketers, from SMB to full scale e-commerce transactional. Integration with Omniture will allow Bronto clients comprehensive and more detailed access to their target audience behavior giving Bronto clients the expanded ability to review and analyze not only email behavior, but e-commerce activity in conjunction with Web site visits. This capability will enhance the impact of email and online marketing, increase brand awareness, and allow for more detailed segmentation and customer conversion.

Celebros - Celebros' Qwiser™ Salesperson search and navigation solution for online stores leads to increased revenue by creating an online search and shopping experience that parallels the brick and mortar process and makes it much easier for online shoppers to find what they're looking for, and for stores' merchandisers to track and understand shoppers' behaviors. Qwiser™ Salesperson is based on semantic, linguistic and mathematical understanding paired with in-depth knowledge about the universe of retail eCommerce and shopper behavior. Unlike other search solutions, Qwiser™ Salesperson is typically integrated in less than one week -- including installation of and training on Celebros analytics and desktop merchandising tools. - is a leading provider of lead response management and marketing solutions proven to increase contact and qualification rates of online and offline leads. Their patent-pending technologies include an immediate response Web-form callback dialer, a hosted power dialer, voice-based and email lead nurturing, and toll free numbers that can tie offline response to Web analytics from an individual session on a Web site. Integrated with Omniture, captures metrics related to outbound and inbound telephony analytics and passes them immediately into hosted CRM solutions like to increase lead qualification rates.

InstantService - InstantService™ is a leading provider of proactive chat and email management solutions designed to increase sales, reduce support costs, and improve customer service and loyalty. Seamlessly integrated with Omniture, InstantService identifies clickstream behaviors with a high propensity for drop-out/abandonment. Visitors showing these behaviors are automatically engaged with customized chat invitations via InstantInvite™, InstantService's easy-to-use, proactive business rules engine. The interactions, which are also measured by Omniture, are proven to deliver significantly higher conversion rates and sales.

Knotice - Knotice helps top marketers reach more consumers, more frequently with the right message. Through its patent-pending software platform Concentri™, marketers are able to deliver personalized, consistent messaging across email, mobile, and Web channels to drive sales and build loyalty, while gaining improved operating efficiency. Knotice is one of the first Genesis partners to span all three of today's primary online marketing channels, providing Omniture customers a plug and play approach for cross-channel communications.

Komunik - Komunik is a leading provider of end-to-end solutions for relationship marketers. Whether a customer's interests lie in marketing program outsourcing, email marketing, print solutions or interactive marketing, Komunik's Konversation platform can help increase the return on marketing investment. Konversation's integration with Omniture Genesis allows its clients to better evaluate and master the profitability of their email marketing campaigns. Komunik's clients are able to launch follow-up and check-out rescue campaigns, either by print or email, based on Omniture's data feedback.

SimpleFeed - With SimpleFeed, non-technical business managers at major corporations can create, manage and measure RSS Feeds of news, marketing and support content for subscription by their customers, discovery at internet portals and syndication to other Web pages. SimpleFeed inserts Omniture campaign IDs into RSS Feed click-through links enabling mutual customers to determine a precise return on investment on their RSS program. SimpleFeed's planned Genesis integration of its RSS Feed analytics data will allow side-by-side analysis of RSS and Web Site distribution channels in Omniture, enabling better decisions and increased revenue.

Vtrenz - Vtrenz, a Silverpop solution, is a leading on-demand marketing automation application that enables marketers to develop a dynamic, repeatable, and measurable demand generation and lead nurturing process for increased response rates and accelerated sales opportunities. The newly formed partnership between Vtrenz and Omniture will allow organizations to leverage Web site clickstream data to automatically segment and deliver targeted, multi-channel communications based on visitor interests determined by products viewed, whitepapers downloaded, Web forms submitted and other online behavior. The integration also will allow Omniture users to consolidate marketing execution and analytics data into a single reporting interface to accurately measure their return on marketing investment across all marketing channels, providing a true, closed-loop marketing approach.

WingateWeb - WingateWeb's event management technology provides a comprehensive solution to complex event challenges, helping companies of all sizes greatly improve the strategic value of event programs. WingateWeb Conference™ and Event Console™ are Web-based, industry-leading solutions trusted by numerous Fortune 500 companies. By integrating with Omniture SiteCatalyst, WingateWeb can help clients better understand the ROI of event marketing efforts. The SiteCatalyst capabilities will help WingateWeb's clients make immediate marketing adjustments to capture more value for their marketing efforts.

About Omniture

Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture's more than 2,700 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, Countrywide Financial, General Motors, Sony and HP.

Note on Forward-looking Statements

Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding our Genesis service and accreditation program and the expected benefits to customers and strategic partners. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks associated with our ability to continue to develop and maintain the Genesis service and partner accreditation program, adoption by customers and partners of the Genesis service and accreditation program, our ability to ensure that our services address the specific requirements of our customers and partners, the continued adoption by customers of our services, including our SiteCatalyst and Genesis services in particular, the significant capital requirements of the business model, our ability to develop or acquire new services and enhance existing service offerings, risks associated with our acquisition strategy and disruptions in our business and operations as a result of acquisitions, the continued growth of the market for on-demand, online business optimization services, changes in the competitive dynamics of our markets, errors, interruptions or delays in our services or other performance problems with our services, our ability to hire, retain and motivate our employees, the adoption of laws or regulations, or interpretations of existing law, that could limit our ability to collect and use Internet user information, and the blocking or erasing of "cookies"; and such other risks described in Omniture's quarterly report on Form 10-Q for the period ended September 30, 2007, and from time to time in other reports filed by Omniture with the U.S. Securities Exchange Commission. These reports are available on the Investor Relations section of our Web site at Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

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