SOURCE: Omniture

October 23, 2007 08:00 ET

Omniture Genesis Network Expands to More Than 80 Partners

Omniture Continues to Increase Online Marketing Integrations for Customers Providing Ad Serving, Campaign Management, Community, Comparison Shopping, Content Management, CRM, Email, Site Search and Social Networking

OREM, UT--(Marketwire - October 23, 2007) - Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced that 11 new partners have joined the Omniture Genesis Network, providing customers with a broadening ecosystem of partner applications that easily integrate within Omniture's online business optimization platform. The new Genesis partners include Coradiant, Emailvision, eXpresso, Harte-Hanks, Mercent, OrangeSoda, Return Path, StrongMail, SubscriberMail, Tealeaf and WhatCounts.

Genesis is a "Plug and Play" solution designed to reduce the complexity of measuring online marketing campaigns and increase results by automating the integration of marketing applications into Omniture solutions to provide customers with a single dashboard from which to measure results and take action. With today's announcement, Omniture Genesis now integrates more than 80 accredited marketing application and platform partners with solutions for ad serving, behavioral targeting, content management, CRM, email campaigns, search marketing, site search, user experience and many others.

"Online marketers gain significant advantages from the integrations that Omniture and our partners continue to provide through the Genesis Network," said John Mellor, senior vice president of business development and corporate strategy at Omniture. "These customer-driven partnerships result in the ability of marketers to more easily share data between solutions, gain greater insight into online marketing campaigns and increase the ability to realize greater conversion -- all while accelerating the marketers' time to value."

Today's announcement provides the following solutions from Genesis partners:

Coradiant - Coradiant's TrueSight™ appliance is a turnkey hardware solution that securely captures and stores 100 percent of Web activity. Integrating Web traffic, performance, and availability metrics gathered from each user visit with Omniture analytics provides marketers with new insights into their campaigns and customers.

Emailvision - Emailvision's integration with Omniture through Genesis helps customers more easily integrate their Campaign Commander™ email campaign data with Omniture's online business optimization software and create more targeted and relevant email campaigns. With more than 700 email marketing clients, Emailvision allows marketers to manage all aspects of their email marketing campaigns including design, planning, delivery, split testing and analytics. The Web-based interface allows marketers to enjoy advanced features for response optimization and automation with minimal requirements for technical knowledge and investment.

eXpresso - eXpresso is the online business community that supports and enables the inherent multi-user nature of Microsoft Excel. eXpresso users collaborate -- securely, in real-time -- on Excel spreadsheets, where they can edit, share, and track content. eXpresso eliminates the need for email attachments, as well as document version ambiguity, and the communication disconnect within Excel workgroups. These advantages are enhanced through eXpresso's integration with Omniture SiteCatalyst.

Harte-Hanks - Harte-Hanks plans to integrate Omniture's Genesis online business optimization solution in the Harte-Hanks Postfuture® email marketing platform. By integrating Omniture with Postfuture, Harte-Hanks will be able to help clients increase acquisition by monitoring clickstream data from site entry through sign-up, lift commerce revenue by re-marketing to key visitors and segments (such as those who abandon shopping carts), enhance relevancy of email communication based on visitor interests (such as product views, site sections visitors, videos viewed), generate greater opportunity for online ad sales by driving incremental site visits using behavioral segmentation, consolidate email marketing data and analytics data into a single reporting interface, and measure email campaign effectiveness.

Mercent - Mercent has integrated its data feed marketing solutions with Omniture's online business optimization platform, helping retail merchants gain and apply more actionable data to advertising campaigns across multiple online channels. With Mercent and the Omniture Genesis Universal Tag, Omniture retail industry customers can extend the value of their existing Omniture collection tags and actionable Omniture data to promote the right products and merchandising offers in the right online channels.

OrangeSoda - OrangeSoda is a marketing-driven technology company that empowers local businesses and companies with smaller advertising budgets to maximize their online presence. Working with Omniture, OrangeSoda can provide these businesses with the same opportunities as those of larger concerns through the use of advanced reporting tools, dynamic campaign management, a unique optimization engine, personalized customer support, and an advertising network tailored to local and national markets. OrangeSoda's proprietary solutions enable business owners to save both time and money by utilizing unique optimization and campaign management solutions.

Return Path - Return Path helps clients optimize their ROI from email marketing through both deliverability and customer acquisition solutions. Through its Postmaster Network, Return Path enable email marketers to reach targeted prospects through email list rental, online lead generation and RSS advertising. With Sender Score, Return Path gives marketers visibility into their email deliverability challenges and counsels them on specific steps needed to win entry into the inboxes of their customers and prospects.

StrongMail - StrongMail enables marketers to take control of their customer communications with commercial-grade, on-premise solutions for marketing and transactional email. Featuring powerful campaign management, tracking and email delivery software, StrongMail's comprehensive and cost-effective platform offers superior control, delivery and performance.

SubscriberMail - SubscriberMail provides email marketing services and easy-to-use, sophisticated technology for email marketers. SubscriberMail is an industry leader with patented processes for multi-level content creation, list management, subscription management, design standards and data control. SubscriberMail's integration through Genesis simplifies information sharing between SubscriberMail and Omniture SiteCatalyst, benefiting email marketers with enhanced reporting and better insight into the effectiveness of their campaigns, and allowing them to make more informed decisions about their email marketing efforts.

Tealeaf - The Tealeaf integration with Omniture through Genesis gives Ebusiness decision makers the ability to combine their understanding of customer behavior from Omniture with the unique visibility Tealeaf provides into actual online customer experiences, enabling them to see why each of their individual customers are either succeeding or failing online. Using this solution, the companies' joint customers will be able to more proactively service their online users -- ultimately helping to maximize the value of every single transaction and optimize overall online business success.

WhatCounts - The WhatCounts comprehensive e-communications platform enables marketers to better manage permission-based email marketing, RSS, corporate blogging, profile management, polls, surveys and many other one-to-one loyalty marketing initiatives. This robust platform is available through a hosted web-based application or via the unique proprietary Broadcaster™ hardware appliance for enhanced deliverability, scalability and security with flexible application programming interfaces for seamless integration. Superior deliverability management, strategic coaching, best practices benchmarking and professional services ensure substantial returns on loyalty marketing investments.

About Omniture

Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture's more than 2,500 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, Countrywide Financial, General Motors, Sony and HP.

Note on Forward-looking Statements

Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding our Genesis service and accreditation program and the expected benefits to customers and strategic partners. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks associated with our ability to continue to develop and maintain the Genesis service and partner accreditation program, adoption by customers and partners of the Genesis service and accreditation program, our ability to ensure that our services address the specific requirements of our customers and partners, the continued adoption by customers of our services, including our SiteCatalyst and Genesis services in particular, the significant capital requirements of the business model, our ability to develop or acquire new services and enhance existing service offerings, risks associated with our acquisition strategy and disruptions in our business and operations as a result of acquisitions, the continued growth of the market for on-demand, online business optimization services, changes in the competitive dynamics of our markets, errors, interruptions or delays in our services or other performance problems with our services, our ability to hire, retain and motivate our employees, the adoption of laws or regulations, or interpretations of existing law, that could limit our ability to collect and use Internet user information, and the blocking or erasing of "cookies"; and such other risks described in Omniture's quarterly report on Form 10-Q for the period ended June 30, 2007, and from time to time in other reports filed by Omniture with the U.S. Securities Exchange Commission. These reports are available on the Investor Relations section of our Web site at Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

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