SOURCE: Omniture

December 11, 2007 04:19 ET

Omniture Genesis Network Surpasses 100 Marketing Integration Partners

Expands Globally With the Addition of Eleven EMEA Application Providers

OREM, UT--(Marketwire - December 11, 2007) - Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced the Omniture Genesis Network has surpassed 100 marketing integration partners with the addition of 11 European marketing application providers. These EMEA partners are leaders in the UK, France, Germany, and the Netherlands, and will provide Omniture's European customers with a greater selection of marketing applications that integrate with localized Omniture solutions. Omniture's European Genesis partners now include Alterian, eCircle, Emailvision, Fredhopper, Mediasurface, Neolane, optivo, RedEye, Rocketseed Software, smartFOCUS and Tripolis Solutions.

"The Omniture Genesis Network is the first 'plug and-play,' online marketing integration platform, and was introduced one year ago today," said John Mellor, senior vice president of business development and corporate strategy. "In this short period of time, Genesis has gained broad industry support and leading international partners. Together we are leveraging the power of Web analytics to provide our joint customers with an integrated view of their online data so their campaigns can be more targeted and relevant, increasing online customer conversion."

Because Genesis is a "Plug and Play" solution, it reduces complexity by automating the integration of marketing applications and provides a single dashboard for customers to measure marketing results and take action. The Omniture Genesis Network of partners includes solutions for ad serving, behavioral targeting, content management, CRM, email campaigns, search marketing, site search, user experience and many others.

"Today's announcement brings some of the leading European marketing application providers into the Genesis Network, offering our customers an even greater selection of partners who bring unique, best-in-class capabilities to local markets," said Neil Weston, EMEA vice president and general manager, Omniture.

Today's announcement provides the following solutions from European Genesis partners:

Alterian -- Alterian's enterprise marketing software platform enables marketers to design, plan, execute, analyze, and report on multi-channel marketing campaigns. By combining database, digital, and operational marketing applications on a shared data infrastructure, the Alterian Marketing Services Platform makes it practical and cost effective for marketers to gain insight into their data and use this to execute an integrated marketing strategy across online and offline channels. Alterian (LSE: ALN) --

eCircle -- eCircle are one of Europe's largest providers of digital direct marketing solutions. The newly formed partnership with Omniture enables customers to receive a seamless integration of email marketing and Web site analytics. Valuable tracking data from eCircle's email marketing solution eC-messenger will be readily available and easily analysed within Omniture's Web site analytics solution. This means that customers can make their email marketing more efficient by integrating end-user behavioural data, resulting in an end-to-end solution with higher customer conversion and increased sales.

Emailvision -- Emailvision's integration with Omniture through Genesis helps customers more easily integrate their Campaign Commander™ email campaign data with Omniture's online business optimization software and create more targeted and relevant email campaigns. With more than 800 email marketing clients, Emailvision allows marketers to manage all aspects of their email marketing campaigns including design, planning, delivery, split testing and analytics. The Web-based interface allows marketers to enjoy advanced features for response optimization and automation with minimal requirements for technical knowledge and investment.

Fredhopper -- Fredhopper is one of the top search and merchandising solutions for E-Commerce Web sites in Europe and behind the scenes of many of the largest online businesses. Customers include B&Q, Conrad, Neckermann, Quelle, 3 Suisses, Philips, Otto, Bertelsmann, Telegraaf Media Group, Thomas Cook, Waitrose and Woolworths. With the accreditation as an Omniture Application Partner, Fredhopper customers can now use a pre-configured wizard to deeply integrate and leverage Omniture Web analytics to enhance their search and merchandising strategies.

Mediasurface -- Morello from Mediasurface is a user friendly office application for web content management yet is robust enough to handle some of the largest sites in the world. It incorporates many enterprise-strength capabilities that make it highly scalable, capable of managing many hundreds of sites simultaneously in different languages and in different geographies, yet retaining ease of use with a strong business user focus.

Neolane -- Neolane drives marketing that delivers, with an enterprise marketing software that enables companies to integrate emerging technologies such as mobile with traditional channels. More than 120 of the world's most innovative marketers use Neolane to improve effectiveness and drive revenue via cross-channel, automated and personalised marketing. Neolane's integration with Omniture through Genesis will enable enterprises to access the full range of behavioral information (email, direct mail, mobile, etc) within Omniture and to automate marketing processes using information and customer events managed by Omniture within Neolane. In particular, follow-up marketing messages based on browsing behavior and cart abandonment can be automated and be consistent with communications across other channels.

optivo -- optivo is a Berlin, Germany-based email marketing service provider. The company's flagship product optivo® broadmail is a high-end email marketing software offering several features that are unique in the market. optivo's other offerings include optivo® coreg, a means for generating newsletter subscribers via co-registration and optivo® listexpress, an email listbroking service. The company's solutions are in use by more than 250 customers from diverse industries across several European countries.

RedEye -- RedEye is a leading UK provider of Online Behavioural Marketing and Analysis combining email, analytics and usability to improve online marketing results. RedEye's integration with Omniture enables clients to create more segmented and relevant email campaigns.

Rocketseed Software -- Rocketseed is one of the leading SaaS-based providers of intelligent business email services to leading marketers globally. With over 500 clients worldwide, Rocketseed provides an intelligent method of wrapping the billions of day-to-day business emails sent externally by businesses with consistent branding and powerful, clickable marketing messages that typically result in double digit click through rates and immediate ROI. Integration with Omniture will now enable Web tracking from the point of a staff member sending an email through to transaction, helping organisations to understand which groups and individuals are generating specific Web traffic and enabling a more effective deployment of marketing spend.

smartFOCUS -- smartFOCUS, the international marketing software company, headquartered in the UK, will further extend the reach of its multi-channel solution by incorporating Web analysis data from Omniture. Integration with Omniture will make it easier for marketers to integrate Web and ecommerce data with other channels, supporting better analysis and more informed marketing decisions that will deliver increased campaign performance. With more than 300 companies using smartFOCUS to transform their marketing performance, the company empowers marketers to create customer insight, make more effective decisions and deliver inspired, relevant, personalised and timely communications that drive marketing results and increase ROI throughout the customer lifecycle.

Tripolis Solutions -- Tripolis Solutions is a leading Dutch provider of multi-channel communication solutions for media professionals and marketers. The 'Tripolis Dialogue' solution allows you to plan and implement multidirectional email and SMS campaigns. Tripolis Dialogue is offered as a service (SAAS). By integrating Omniture SiteCatalyst with Tripolis Dialogue, users will be able to monitor clickstream data in much more detail which enables a better campaign ROI.

About Omniture

Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture's more than 2,700 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, Countrywide Financial, General Motors, Sony and HP.

Note on Forward-looking Statements

Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding our Genesis service and accreditation program and the expected benefits to customers and strategic partners. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks associated with our ability to continue to develop and maintain the Genesis service and partner accreditation program, adoption by customers and partners of the Genesis service and accreditation program, our ability to ensure that our services address the specific requirements of our customers and partners, the continued adoption by customers of our services, including our SiteCatalyst and Genesis services in particular, the significant capital requirements of the business model, our ability to develop or acquire new services and enhance existing service offerings, risks associated with our acquisition strategy and disruptions in our business and operations as a result of acquisitions, the continued growth of the market for on-demand, online business optimization services, changes in the competitive dynamics of our markets, errors, interruptions or delays in our services or other performance problems with our services, our ability to hire, retain and motivate our employees, the adoption of laws or regulations, or interpretations of existing law, that could limit our ability to collect and use Internet user information, and the blocking or erasing of "cookies"; and such other risks described in Omniture's quarterly report on Form 10-Q for the period ended September 30, 2007, and from time to time in other reports filed by Omniture with the U.S. Securities Exchange Commission. These reports are available on the Investor Relations section of our Web site at Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

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