SOURCE: Omniture, Inc.

December 18, 2008 08:00 ET

Omniture Genesis™ Network Surpasses 200 Marketing Integration Partners

Online Marketing Industry's Largest Ecosystem of Application Providers Doubles in 2008

OREM, UT--(Marketwire - December 18, 2008) - Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced its Genesis partner network has surpassed 200 partners, doubling the number of partners from the previous year. Omniture Genesis automates the integration of marketing applications into the Omniture Online Business Optimization Platform and provides customers with a broad ecosystem of online partner marketing applications. By incorporating all marketing data into a single, complete dashboard, online marketers are able to execute on decisions more quickly and measure, adjust and optimize marketing campaigns more effectively.

The Omniture Genesis solution uses an intuitive "Plug and Play" interface to reduce the complexity of measuring online marketing campaigns and to increase results by providing one standard view across all marketing initiatives. The 200 Genesis Application Partners support marketers in chat, CRM/SFA, display advertising, eCommerce, email marketing, mobile advertising, performance management, product ratings and reviews, rich media and streaming video, social media and others.

This announcement includes the addition of 15 new Genesis application providers: ABC Interactive, Aprimo Enterprise, Atomic Labs, Bango, Brightcove, ClickTale, DotCom-Monitor, Keibi Technologies, Lithium, LivePerson, PointRoll, RightNow Technologies, ShareThis, Spot Runner, and Visible Technologies.

Overstock.com, a global leader in online retail carrying more than 750,000 products, uses Omniture Genesis to integrate accredited partner Bazaarvoice's Ratings&Reviews program with Omniture's Online Business Optimization Platform. "Omniture Genesis provides an integrated online marketing platform that is key in allowing Overstock to better understand the impact of peer reviews and product merchandizing on conversion," says Sam Peterson, senior vice president, technology at Overstock.com. "Combining Web analytics with product reviews gives us the ability to increase relevance with consumers and make better business decisions that lead to increased success."

"The rapid and continued growth of the Genesis network indicates the broad industry support and ongoing value of the solution to the online marketing community," says John Mellor, executive vice president of business development and corporate strategy at Omniture. "Genesis leverages the power of Omniture's expertise alongside that of its valued partners with a single, yet diverse, ecosystem. We believe this gives marketers and executives a holistic view into the performance of all online marketing activities and allows them to take control of campaign results, manage campaigns and convert customers through Omniture's Online Business Optimization Platform."

Today's announcement includes the following solutions from Genesis partners:

ABC Interactive - As one of the world's leading independent digital auditors, ABC Interactive has performed hundreds of Omniture site audits in its 12-year history. ABCi's integration with Omniture helps online publishers provide their prospective advertisers with credible site statistics that are independently verified by ABCi. This industry-leading interactive auditor works directly with Omniture to ensure seamless integration of data feeds and requirements. Web site audit services can be performed monthly, quarterly, or semi-annually.

Aprimo - Aprimo provides Web-based marketing solutions that can be hosted or delivered on-premise to meet the diverse needs and functions of online, offline, or integrated marketing campaigns. The Aprimo Enterprise suite provides tools to process everything from marketing budgets to creative production plans to high-volume direct marketing campaigns. When combined with Omniture SiteCatalyst, marketing users will be able to better deliver an integrated view of campaigns across offline and online marketing channels.

Atomic Labs - Atomic Labs provides anonymous user activity information through its distributed data capture platform to speed Omniture deployments and cut development expenses. Pion, provided by Atomic Labs, also integrates offline information from sales and backend systems in real time with Omniture to deliver new business insights without the need for complex integration or ETL deployments.

Bango - Bango Analytics compliments Omniture's mobile capabilities and brings mobile Web visitors into clear focus, enabling brands, agencies and Web businesses to report user activity and campaigns that target mobile users. Bango's integration with Omniture delivers detailed mobile metrics within SiteCatalyst reports and provides easy comparison between mobile and other online marketing activities. Bango technology anonymously reports on mobile visitor activity across multiple visits and provides rich mobile metrics such as geo-location, handset information and identification of mobile network operators worldwide.

Brightcove - Brightcove is a leading online video platform used by media companies, businesses and organizations worldwide to publish and distribute video on the Web. Preintegration with Brightcove players and Omniture enables quick deployment of video tracking for measurable results for customers. Through integration with Omniture, joint customers are able to more easily incorporate video data into Omniture's reporting system with turnkey set-up and provisioning for a wide range of implementations.

ClickTale - ClickTale's In-Page Analytics provides e-business decision makers with the ability to review customers' actual online experiences, reflecting individual mouse movements, scrolls, clicks and keystrokes, as well as aggregate customer activity inside the Web page. ClickTale's hosted, visitor session playback provides insights into why customers succeed or fail online, helping to increase conversion rates and optimize overall online business success. The integration with Omniture enables joint customers to combine understanding gained from Omniture analytics with ClickTale's drill down capabilities.

Dotcom-Monitor - Dotcom-Monitor™ is an active, external Web site- , network- and transaction-monitoring service. With synthetic monitoring agents strategically located in international markets and on major IP backbones, Dotcom-Monitor continuously simulates real user Internet connections and transactions. By integrating Dotcom-Monitor with Omniture, clients can gain insight on how Web performance directly affects customer experience and customer conversions, proactively manage Web sites and other Web applications used as part of marketing and customer service initiatives, and improve end user experience.

Keibi Technologies - Keibi Technologies provides a hosted technology platform for classification and analysis of online content, including text, images, video and animations. Keibi's solution enables brands, ad networks and publishers to safely and intelligently leverage social media in their campaigns, channels and communities. Together, Keibi and Omniture make it possible for marketers to identify influencers and optimize opportunities while efficiently monitoring and managing risks due to inappropriate content and non-compliance.

Lithium - Lithium Technologies is a leading provider of on-demand enterprise social media platforms for deploying and managing successful customer communities. Lithium's Genesis integration allows business executives to fully measure and analyze the impact of customer engagement across all Web properties, including community. By capturing community influence on areas like customer acquisition, average purchase value and participation, the Lithium-Omniture partnership enables companies to drive quantifiable improvements to their customers' online experience.

LivePerson - LivePerson is a leading provider of online communication solutions that facilitate real-time engagement. Combining web-interaction channels with real time analytics, LivePerson's hosted platform enables companies to identify and engage online visitors -- increasing revenue and satisfaction while reducing service costs. Through the Omniture integration, joint customers can more easily share information between platforms, providing them greater insight to customer activity across their Web properties.

PointRoll - A provider of interactive display advertising technology, PointRoll has partnered with Omniture to seamlessly integrate rich media performance data across the Omniture Genesis Network. Rich media metrics, including interaction, time spent, site event view throughs, and conversion tracking will be easily integrated and readily available to agencies and advertisers utilizing Omniture systems. PointRoll's industry-leading metrics, together with Omniture, enable marketers to more easily report on and analyze their campaigns across multiple mediums.

RightNow - RightNow® delivers on demand customer relationship management software and services that create a better experience for consumers while reducing service costs through Web self-service, email, feedback, live chat, phone and more. The solutions are available in more than 30 languages and are being used by 1,900 corporations and government organizations. Whether measuring marketing campaigns or consumers' use of Web self-service, the Omniture Genesis integration enriches insights into consumer behaviors and experiences throughout the pre and post purchase lifecycle.

ShareThis - ShareThis is a universal sharing platform that makes sharing online content simple. ShareThis enables on-the-fly content sharing to contacts and social networks from anywhere on the Web. Web site publishers can eliminate clutter and provide multiple sharing options, including email, IM, Digg, Facebook and MySpace, to their users with a single, customizable button. Through the integration with Omniture Genesis, Web sites can now directly incorporate ShareThis sharing activity and metrics into their existing Omniture dashboard.

Spot Runner - Spot Runner brings accountability to advertising by providing a data-driven approach, enabling more accurate measurement and tracking of television campaigns. Spot Runner's addition to the Genesis network provides mutual clients with the ability to track and measure their television ad campaigns through the Omniture SiteCatalyst dashboard and allows Spot Runner to seamlessly optimize television campaigns against clients' online analytics, driving further accountability and ROI.

Visible Technologies - Visible Technologies, a leading provider of social media analysis and engagement solutions, has integrated with Omniture's online business optimization platform to provide companies a holistic view of online social conversations. With real-time business insight and comprehensive social data collection, Visible Technologies enables brands to focus on relevant content and gain actionable intelligence in order to effectively interact with consumers, build relationships, bolster visibility and grow revenue. Visible Technologies' innovative TruCast® platform is a complete solution for social media analysis and participation.

About Omniture Genesis™

Omniture Genesis integrates complementary third-party online marketing technologies with Omniture products. Omniture Genesis gives online marketers the ability to view and optimize campaign and conversion performance across multiple applications. Enabled by the online marketing industry's largest ecosystem of application providers, Omniture Genesis automates information sharing to support online marketing best practices for cross-channel reporting, dynamic visitor segmentation, and performance optimization.

About Omniture

Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service and on-premise solution, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture's approximately 5,000 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, General Motors, Sony and HP. www.omniture.com

Copyright (c) 2008 Omniture, Inc. All rights reserved. Omniture and SiteCatalyst are registered trademarks of Omniture, Inc. in the United States, Japan, Canada, and the European Community. Omniture, Inc. owns other registered and unregistered trademarks throughout the world. Other names used herein may be trademarks of their respective owners.

Note on Forward-looking Statements

Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and expected benefits of our services to customers and strategic partners and their end users. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks described in Omniture's quarterly report on Form 10-Q for the period ended September 30, 2008, and from time to time in other reports filed by Omniture with the U.S. Securities and Exchange Commission. These reports are available on the Investor Relations section of our web site at http://www.omtr.com. Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

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