October 08, 2009 08:00 ET

Omniture and Havas Digital Launch Global Partner Relationship to Optimize Paid Search Marketing Campaigns for Increased Profits

OREM, UT and LONDON--(Marketwire - October 8, 2009) - Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, and Havas Digital, the interactive arm of Havas Media, today announced a global partner relationship in which Havas Digital will become Omniture Certified and roll out Omniture SearchCenter across its Fortune 500 clients. This announcement will span the agency's holdings globally via the Media Contacts, Lattitud and iGlue brands and will leverage the existing Omniture and Havas Digital client base in those markets.

Havas Digital will train its global search teams through Omniture to use SearchCenter. The application helps simplify search marketing by providing a common interface to manage search campaigns and campaign metrics integrated with Web analytics and optimization across marketing programs in order to marry paid search campaigns with sales and marketing data for better profit optimization and increased ROI. The agency will integrate its media consulting expertise with Omniture's best-in-breed paid search and bid management technology to better manage paid search advertising spend for clients and integrate clients' search campaigns with all marketing initiatives, both online and offline.

Havas Digital is present in more than 40 countries with more than 400 clients offering expertise in interactive, direct, CRM and mobile marketing. The agency encompasses the digital media division of Havas and is one of the top-ranked interactive communications consulting companies worldwide.

Omniture SearchCenter is part of the Omniture Online Marketing Suite, an integrated suite of applications that enables marketers to unleash the power of their customer data to optimize ad spend and conversion while delivering customers relevant, personalized experiences.

"Clients today are stretching marketing dollars to secure stronger returns from all marketing programs," said Anthony Rhind, global co-CEO of Havas Digital. "The partner relationship with Omniture is aligned with Havas Digital's commitment to deliver consumer focused strategies that leverage marketing investments across all communications channels. Using Omniture SearchCenter, Havas Digital will help some of the world's leading brands drive better results from their paid search marketing programs by integrating search strategies with Web, display, CRM and mobile initiatives."

"Omniture continues to be in the forefront of digital marketing by establishing strategic partner relationships with industry leading agencies," said Josh James, CEO and co-founder of Omniture. "This partner relationship provides Havas Digital's clients with paid search marketing best practices built into Omniture technology, and expands the addressable market for Omniture SearchCenter by providing a channel to reach additional customers."

About Havas Digital

Havas Digital is the umbrella holding company that manages all Havas Media's interactive companies: Media Contacts and Lattitud, global interactive media networks; iGlue, new independent interactive media network; Mobext, mobile advertising network; Uncommon, direct marketing specialist in Spain, One-to-One, specialized CRM solution in Portugal, and Archibald Ingall Stretton the new UK based creative shop expanding rapidly worldwide.

Havas Digital brands provide data driven marketing solutions across all interactive channels: digital, direct response, relationship based media, and design. Havas Digital's companies work and complement each other bringing together professional expertise, proven strategic insight, and Artemis®, an advanced proprietary data platform and optimization engine, which allows the group agencies to maximize impact for the advertiser interactive marketing investment.

Havas Digital's brands currently operate from 54 offices in 42 different countries across Europe, North America, South America, Asia, Africa, and Oceania, serving over 400 clients, including the market leaders in many industries such as Air France, Danone, Expedia, Fidelity, France Telecom, ING Direct, Nike, Peugeot/Citröen, Repsol, Reckitt Benckiser, Sears, and Vodafone, amongst others.

Please check www.havasdigital.com for more information.

About Omniture

Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service and on-premise solution, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture Education. Omniture's more than 5,000 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, Sony and HP. www.omniture.com

Copyright (c) 2009 Omniture, Inc. All rights reserved. Omniture and SiteCatalyst are registered trademarks of Omniture, Inc. in the United States, Japan, Canada and the European Community. Omniture, Inc. owns other registered and unregistered trademarks throughout the world. Other names used herein may be trademarks of their respective owners.

Note on Forward-looking Statements

Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and expected benefits of our services to customers, strategic partners and their end users. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks described in Omniture's quarterly report on Form 10-Q for the period ended June 30, 2009, and from time to time in other reports filed by Omniture with the U.S. Securities and Exchange Commission. These reports are available on the Investor Relations section of our web site at http://www.omtr.com. Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

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