SOURCE: Omniture

June 15, 2005 13:30 ET

Omniture Hits the Road With New Future of E-Marketing Seminar Series

Omniture's Best Practices Group Takes Their Expertise on Tour, Revealing How to Harness Power of Web Analytics Tools to Maximize Online Marketing Strategies

OREM, UT -- (MARKET WIRE) -- June 15, 2005 -- Omniture, the largest and fastest growing provider of on-demand Web analytics, today announced details for its groundbreaking seminar series: The Future of e-Marketing, designed to educate and inspire marketers and business managers to maximize and measure online marketing strategies.

WHO:        Omniture, the pioneer of on-demand Web analytics technology
            that delivers the essential intelligence needed by Web
            commerce leaders and innovators to drive the business
            decisions that increase ROI.

WHAT:       Omniture's groundbreaking seminar series:
            The Future of e-Marketing

WHERE/WHEN: The first segment of what will be an ongoing series of
            local, half-day educational events, will be held in six
            major cities across the nation beginning June 21, 2005,
            in Redmond, Wash., and ending June 30 in Washington, D.C.

WHY:        Seminar attendees will learn -- through the real-world
            successes of Omniture's industry-leading customers:
            --  Areas to find immediate ROI
            --  How-to strategies for successful multi-channel
                measurement, A/B testing and optimization techniques
            --  Best practices for successfully integrating and
                measuring third-party marketing programs such as email,
                surveys and more
Additionally, attendees will benefit from insights provided by and take part in discussions with analysts from the Omniture Best Practices Group -- the first organization of its kind, specifically created to enable customers to realize the full potential of their Web analytics implementations through customized training, hands-on support, and innovative application of best practices and principles.

Information and Registration

For more information and to register for The Future of E-Marketing Seminar Series, visit Omniture's Web site at www.omniture.com/seminar_series. Seminars will be presented in the following cities:

Tuesday, June 21 -- Redmond, Wash.
Wednesday, June 22 -- San Francisco, Calif.
Thursday, June 23 -- Los Angeles , Calif.
Tuesday, June 28 -- Chicago, Ill.
Wednesday, June 29 -- New York, N.Y.
Thursday, June 30 -- Washington, D.C.
About Omniture

Omniture, Inc., headquartered in Orem, Utah, is the pioneer of on-demand Web analytics technology that delivers the essential intelligence needed by Web commerce leaders and innovators to drive the business decisions that increase ROI. Omniture is the largest on-demand Web analytics provider by revenue, and Omniture's SiteCatalyst is the most mature and comprehensive technology on the market, offering industry leading scalability and flexibility combined with an intuitive user interface. Omniture is the only company in its market to offer a third-generation platform that combines instant response times with the power to view Web data across any dimension. In addition, Omniture offers knowledgeable professional service teams, experienced in helping customers determine the questions they must ask to arrive at the answers they require. Proof of its world-class technology and outstanding team, Omniture has the highest level of retained and satisfied customers in the market, including eBay, AOL, Wal-Mart, Gannett, Microsoft, Oracle, GM and Hewlett-Packard. www.omniture.com.

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