SOURCE: Omniture

February 21, 2008 03:00 ET

Omniture Increases La Redoute's Email Marketing Sale Conversions by 100 Per Cent

LONDON--(Marketwire - February 21, 2008) - French online retailer, La Redoute, has boosted its email marketing sale conversion rates by up to 100 per cent using Omniture SiteCatalyst, the Web analytics platform from Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimisation software. The retailer has also witnessed click-through rates rise by 40 per cent; the overall sales conversion rate on its product page rise by 10 per cent; and the bounce rate on the product page drop by 10 per cent.

The significant rise in email marketing sale conversions came after La Redoute analysed the data provided by SiteCatalyst. "We identified the users that had visited certain product pages but did not purchase any items, and we were able to highlight the users that added items to their basket but did not make a transaction," said Thierry Lernon, vice president of e-commerce, La Redoute. "We then sent them carefully targeted emails, such as a discount on any items they showed an interest in but didn't actually buy, or offered them free postage or shipping costs."

"By using Web behavioural data rather than just a transactional analysis like we were using previously, we have been able to make our email marketing campaigns more personal and relevant to each individual user, which has increased the sale conversion rate by 100 per cent for these event-triggered emails," said Lernon.

La Redoute redesigned its product page according to SiteCatalyst data. The company examined historical data to find out how its product page was used, where people were clicking on the page and where they were going afterwards. Following the redesign, La Redoute witnessed a 10 per cent decrease in the bounce rate of its product page; an 18 per cent increase in its conversions to the basket; and the overall sales conversion rate of its product page rose by 10 per cent.

SiteCatalyst data also revealed that the click-through and sales conversion rates for a particular banner advertisement were disappointing. SiteCatalyst showed La Redoute exactly where users were clicking on the advertisement, and the company changed the visual element and the text accordingly. Consequently, the click-through and sales conversion rates increased by 40 per cent and 10 per cent respectively.

Omniture has been a resounding success and has a key role in the day-to-day running of La Redoute. "SiteCatalyst is completely embedded within the business. It's used not just by the Web and marketing teams, but also by the product managers and the operations managers," said Lernon. "Business decisions at La Redoute are not based on instincts, but rather on factual data. The Web site is now driven by statistical and behavioural analysis."

"La Redoute understands how important a Web site is to a company's future growth -- especially one operating in the retail sector," said Neil Weston, senior vice president and general manager, Omniture EMEA. "La Redoute is using Omniture to enhance the impact of its Web site and external marketing campaigns. Being able to analyse customer behaviour in real-time allows La Redoute to respond to changing buying patterns and address any issues its users may encounter with the Web site. We believe this heightened visibility gives the company a distinct advantage over its competitors."

About Omniture

Omniture, Inc. is a leading provider of online business optimisation software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service, enables customers to capture, store and analyse information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture's more than 4,400 customers include ABN Amro, AOL, Center Parcs, eBay, Thomas Cook, Vodafone Group Services Limited, Waitrose and

Copyright (c) 2008 Omniture, Inc. All rights reserved. Omniture and the Omniture logo are registered trademarks of Omniture, Inc., and Omniture owns other registered and unregistered trademarks. Other names used herein may be trademarks of their respective owners.

Note on Forward-Looking Statements

Omniture Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the anticipated benefits of Omniture's service offerings to its customers. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks associated with Omniture's ability to ensure that its solutions continue to address customer requirements, risks inherent in the integration and combination of complex products and technologies, Omniture's ability to develop or acquire new services and enhance existing service offerings, the continued growth of the market for on-demand, online business optimization services, errors, defects, disruptions or other performance problems with Omniture's services, Omniture's ability to hire, retain and motivate our employees, Omniture's ability to develop and maintain strategic relationships, Omniture's ability to collect customer data, the adoption of laws or regulations relating to the Internet or Omniture's operations, or interpretations of existing law, which could adversely affect Omniture's business; and such other risks that are described in Omniture's quarterly report on Form 10-Q for the period ended September 30, 2007 and from time to time in other reports filed by Omniture with the U.S. Securities Exchange Commission. These reports are available on the Investor Relations section of our website at Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

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