SOURCE: Omniture

May 20, 2008 08:00 ET

Omniture Introduces New Visual Interface for Test&Target

Marketers Can Now Visually Create, Test and Execute New Design and Content Directly on Their Site

OREM, UT--(Marketwire - May 20, 2008) - Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced a new version of Omniture Test&Target that provides marketers with the ability to more visually design, test and execute marketing campaigns directly on their Web sites. Marketers can now save time and implement changes immediately on their site, increasing the speed and ease with which campaign content can be used for A/B testing and targeted campaigns.

"Testing our site is something that we do constantly," said Matt Sanocki, director of marketing at Design Public, an exterior and interior creative design retailer. "The new visual capabilities in Omniture Test&Target make a tremendous difference because I can get everyone on my online marketing team involved in the process. It is now easier to design and launch new marketing campaigns directly on the site, making the Design Public experience even better for our customers."

The new version of Omniture Test&Target allows online marketers to:

--  Create Tests Visually -- Online marketers can create A/B tests and
    targeted campaigns directly on the Web pages where and how visitors will
    experience them.
--  Deliver Tests Faster -- New campaigns and marketing ideas can be
    tested and implemented as they are conceived.
--  Test More Frequently -- Because the new interface is easier to learn,
    teams of online marketers will find it easier to create and collaborate on
    marketing campaigns, enabling them to run multiple tests more quickly.

"The new campaign creation and testing capabilities in Omniture Test&Target have become an important part of our process for creating and demonstrating value to our clients," said Nicholas Ward, search technology strategist for Range Online Media, a leading search and interactive marketing agency. "The ability to build and preview tests simultaneously helps us ensure a positive visitor experience during testing and limits the complexity for our team and our clients."

"Putting the right message in front of the right person at the right time has always been the marketer's dream," said Jim Sterne, founder of the eMetrics Marketing Optimization Summit. "Omniture's Test&Target hands the testing process to marketers and removes the technical and operational steps that have made testing so tedious in the past."

The new version of Omniture Test&Target is now available. For more information on Omniture Test&Target, contact your Omniture account manager, call toll free (877) 722-7088 or visit

About Omniture

Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service and on-premise solution, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture's 4,500 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, General Motors, Sony and HP.

Copyright (c) 2008 Omniture, Inc. All rights reserved. Omniture and the Omniture logo are registered trademarks of Omniture, Inc., and Omniture owns other registered and unregistered trademarks. Other names used herein may be trademarks of their respective owners.

Note on Forward-looking Statements

Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and expected benefits of our services to customers. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risk and uncertainties that could cause actual results to differ materially, including but not limited to, risks associated with our ability to ensure that our solutions address the specific requirements of our customers, the continued adoption by customers of our services, including our Test&Target and other services, the significant capital requirements of our business model, our ability to develop or acquire new services and enhance existing service offerings, risks associated with our acquisition strategy and disruptions in our business and operations as a result of acquisitions, the continued growth of the market for on-demand, online business optimization services, changes in the competitive dynamics of our markets, errors, interruptions or delays in our services or other performance problems with our services, our ability to hire, retain and motivate our employees, the adoption of laws or regulations, or interpretations of existing law, that could limit our ability to collect and use Internet user information, expansion of our international operations; and such other risks described in Omniture's quarterly report on Form 10-Q for the three months ended March 31, 2008, and from time to time in other reports filed by Omniture with the U.S. Securities and Exchange Commission. These reports are available on the Investor Relations section of our website at Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

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