SOURCE: Omniture


August 27, 2009 07:57 ET

Omniture Launches, a Strategic Resource for Today's Digital CMO

New Destination Provides One-Stop Resource for CMOs as They Shift to Digital Marketing

OREM, UT--(Marketwire - August 27, 2009) - Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced the launch of, a new Web site designed to provide CMOs with the insight and resources they need to lead marketing in a rapidly changing digital world.

Omniture's experience serving CMOs, combined with research conducted with two leading organizations for marketing executives, The CMO Club and MENG (Marketing Executives Networking Group), indicates that although CMOs are achieving success in digital marketing, they struggle to stay abreast of digital marketing trends and to find credible digital marketing insight they can apply to meet their companies' business objectives. addresses these unmet needs by selecting the most relevant digital marketing content from dozens of syndicated and original sources and delivering it to CMOs in a single place. content includes articles, industry analyst reports, interviews, surveys, and industry news.

Together with Omniture's Online Marketing Suite, the recently announced CMO Dashboard and its ecosystem of over 500 agency and 200 technology partners, is part of Omniture's broader mission to enable CMO success in an increasingly digital world.

"With more than 5,000 customers, we work closely with many of the largest marketers and agencies in the world to help them more effectively use digital marketing to achieve key business requirements for themselves or their clients," said Josh James, co-founder and CEO, Omniture. "From our interaction with these customers and partners, it is clear to us that they are looking to learn digital marketing best practices from one another and need help staying current with industry developments. was designed with that purpose in mind -- to be a strategic resource for today's digital CMOs."

About Omniture

Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service and on-premise solution, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture Education. Omniture's more than 5,000 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, Sony and HP.

Copyright (c) 2009 Omniture, Inc. All rights reserved. Omniture and SiteCatalyst are registered trademarks of Omniture, Inc. in the United States, Japan, Canada and the European Community. Omniture, Inc. owns other registered and unregistered trademarks throughout the world. Other names used herein may be trademarks of their respective owners.

Note on Forward-looking Statements

Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and expected benefits of our services to customers. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks described in Omniture's quarterly report on Form 10-Q for the period ended June 30, 2009, and from time to time in other reports filed by Omniture with the U.S. Securities and Exchange Commission. These reports are available on the Investor Relations section of our Web site at Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

Contact Information

  • Omniture Press Contact
    Eric Anderson
    801-722-7000 ext. 1648
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