SOURCE: Omniture

February 18, 2009 08:00 ET

Omniture Launches Developer Connection, Making Genesis Integration Technology Available to Developers

Further Opens Omniture Platform to Streamline Development and Go-to-Market Programs for Growing Ecosystem of Online Marketing Applications

OREM, UT--(Marketwire - February 18, 2009) - Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, with approximately one trillion customer transactions captured per quarter and more than 200 Genesis partners, today announced the launch of Omniture Developer Connection, available to customers and partners at, a place for developers to connect, collaborate and innovate as a community to deliver the next generation of online marketing applications.

Omniture Developer Connection provides a toolkit for building applications, networked resources for exchanging best practices and ideas and programs for showcasing newly developed applications. The toolkit provides developers with access to the expanded set of Omniture Genesis APIs and Web Services as a standard approach to integration with the Omniture Online Marketing Suite announced by the company today.

"Omniture Developer Connection further opens up the Omniture platform, giving developers new levels of flexibility to create, and integrate with, applications that leverage Omniture data to optimize online business," said John Mellor, EVP of Strategy and Business Development at Omniture. "With approximately one trillion transactions measured each quarter, our customers are sitting on a tremendous resource of information and we are committed to rapidly expanding the ecosystem of applications available to help them drive value from that resource."

Key Features of Omniture Developer Connection include:

  • Expanded API s for Omniture Genesis -- Fully documented, industry standard APIs and Web Services available through Omniture Genesis for bi-directional integration with the Omniture Open Business Analytics Platform and the Company's portfolio of products announced today as the Omniture Online Marketing Suite

  • Developer Tools -- Software Development Kits and code samples providing the tools and resources needed to jumpstart development of online applications

  • Code Gallery -- A repository for sharing applications and code samples to promote rapid innovation in the developer community

  • Networked Resources -- Blogs and forums promoting communication and knowledge sharing among developers

  • Marketing Programs -- Access to Genesis accreditation and product showcase

"Omniture understands the importance of creating an open platform their customers and developers can connect to using standard APIs and Web services," said John Musser, founder of and author of "Web 2.0: Principles and Best Practices." "Omniture, the developer community and marketers will benefit from working together and contributing their best ideas."

Examples of the types of applications emerging from Omniture Developer Connection during the beta program are:

  • An application for expanding search engine page rankings and bringing together keywords, search engines and landing pages to provide a complete view of the variables impacting Web site traffic

  • A plug-in for automating the implementation of SiteCatalyst analytics for a popular social media blogging offering

  • A plug-in that allows developers using Microsoft's Web programming language,, to automatically insert Omniture tags into applications

  • A calculator that analyzes the value of visitors at conversion events before and after site changes

  • An application for managing thousands of campaign tracking IDs in Omniture SiteCatalyst

If you are interested in becoming part of the Omniture Developer Connection, please visit for more information.

About Omniture

Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service and on premise solution, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture's more than 5,100 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, General Motors, Sony and HP.

Note on Forward-looking Statements

Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and expected benefits of our services to our customers. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks described in Omniture's quarterly report on Form 10-Q for the period ended September 30, 2008, and from time to time in other reports filed by Omniture with the U.S. Securities and Exchange Commission. These reports are available on the Investor Relations section of our Web site at Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

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