SOURCE: Marketbright

August 27, 2007 06:00 ET

Omniture and Marketbright Partner to Deliver On-Demand Marketing and Business Optimization

OREM, UT AND SAN BRUNO, CA--(Marketwire - August 27, 2007) - Omniture (NASDAQ: OMTR), a leading provider of online business optimization software, and Marketbright (, a leading provider of on-demand marketing automation, today announced that Marketbright has integrated with Omniture for customer reporting, to enhance Marketbright's delivery and service. The integration provides a completely on-demand platform for marketing and business optimization. Paired with Marketbright's integration with, the combined solution provides a powerful end-to-end on-demand solution for marketing, CRM and analytics.

The integration of marketing campaigns via Marketbright and reporting in Omniture are automatically linked, increasing results by providing analytics for all aspects of demand generation. In addition, customers can access Omniture from within the Marketbright interface, and can automatically control Omniture variables in a self-service fashion. The two companies have already seen strong interest in the joint solution, with the first joint customer signed during the 3rd quarter.

"Omniture is the clear leader in on-demand business optimization, with the largest customer base and most mature platform," said Dom Lindars, CEO of Marketbright. "Their deep analytics functionality, combined with Marketbright's leading on-demand marketing automation, and's CRM capabilities, provides customers with an entirely on-demand, robust solution that clearly surpasses traditional lead generation, management and analytics systems."

"Mid-market customers are turning to on-demand solutions to replace traditional packaged software solutions," said Mark Dillon, channel vice president, Omniture, Inc. "We are constantly expanding our on-demand ecosystem, so customers can seamlessly manage their marketing efforts. Our collaboration with Marketbright enables customers to analyze their end-to-end marketing lifecycle online, including Web site management, emarketing, lead generation and measurement across all campaigns."

About Marketbright

Marketbright provides an on-demand marketing automation solution which allows companies to implement self-service campaign execution and demand generation, automate lead qualification and routing, and to gain visibility into closed-loop campaign-to-cash metrics via real-time dashboards. The integrated marketing platform results in a full 360-degree view of your customer's interactions, and this information is used to route only valuable, qualified leads into your sales CRM. Marketbright's customers include Business Objects, VMware, EVault, and Selectica, a contract management solution provider. Marketbright is headquartered in San Bruno, CA. For more information, visit the company's Web site at

About Omniture

Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture's more than 2,500 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, Countrywide Financial, General Motors, Sony and HP.

Contact Information

  • Marketbright Press Contact
    Zenobia Godschalk
    Email Contact

    Omniture Press Contact
    Blake Stowell
    Email Contact