SOURCE: Omniture


September 30, 2009 08:00 ET

Omniture Measures First Retail Transaction to Ever Happen on Facebook

Omniture App Measurement for Facebook Measures Social Shopping on Alvenda Distributed Storefronts for Florist and Gift Retailer

OREM, UT and MINNEAPOLIS, MN--(Marketwire - September 30, 2009) - Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, and Alvenda, the only commerce-enabled advertising network and an Omniture Certified Channel partner, today announced that Omniture has measured the first retail transaction to ever happen on Facebook through Omniture's App Measurement for Facebook solution. This solution enables marketers to utilize Omniture SiteCatalyst's analytics, segmentation and reporting capabilities for applications built on the Facebook Platform.

Alvenda, which enables customers to shop inside Shoplets, or checkout-enabled storefronts, placed Shoplets on Facebook for a leading florist and gift retailer that allowed customers to shop without leaving the Facebook site. Using the Omniture solution for Facebook app measurement, Alvenda measured the retailer's transactions that occurred within Shoplets alongside all other online marketing data in a single dashboard.

The integration between SiteCatalyst and Shoplets enables the leading florist and gift retailer to better understand Facebook users' engagement with the Shoplet application and to gain insight into the relationship between Facebook, site traffic and other online marketing campaigns such as traditional banner ads. The retailer can use that insight to make more informed, data-driven social media marketing decisions.

"Facebook brings together an immense social media audience that holds significant opportunities for retailers," says Wade Gerten, CEO of Alvenda. "Measuring transactions on Alvenda Shoplets with Omniture App Measurement for Facebook allows Alvenda to provide retailers with the data behind every transaction happening on Facebook so customers receive a more personalized, nonintrusive experience."

Omniture SiteCatalyst, a component of the Omniture Online Marketing Suite, integrates with Alvenda through Omniture Genesis, the Omniture solution for integrating third-party marketing applications. Omniture Genesis integrations help customers measure and optimize marketing campaigns across multiple online initiatives.

"Being first to measure social shopping on Facebook shows how quickly our customers and partners can adapt Omniture's technology to meet the preferences of their online audiences using the most current ecommerce technologies," said Brett Error, CTO and executive vice president, products at Omniture. "Omniture is at the forefront of innovation to support evolving customer needs and emerging customer interaction channels."

To learn more about the Omniture integration with Alvenda, please visit the Omniture success story page.

About Alvenda

Alvenda operates an ecommerce-enabled advertising network for merchants consisting of premium publishers, bloggers, subject matter experts, and even customers themselves. With Alvenda, everybody sells! Alvenda enables merchants to generate profitable revenue by targeting, advertising, and transacting with customers across millions of locations on the Web. Alvenda is a privately-funded company headquartered in Minneapolis, MN. Alvenda was founded in 2008 by three executives with past expertise in merchandise optimization software at Oracle Retail, online retail marketing at, and interactive advertising at Ogilvy Interactive. For more information on Alvenda, visit

About Omniture Genesis™

Omniture Genesis integrates complementary third-party online marketing technologies with Omniture products. Omniture Genesis gives online marketers the ability to view and optimize campaign and conversion performance across multiple applications. Enabled by the online marketing industry's largest ecosystem of application providers, Omniture Genesis automates information sharing to support online marketing best practices for cross-channel reporting, dynamic visitor segmentation, and performance optimization.

About Omniture

Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service and on-premise solution, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture Education. Omniture's more than 5,000 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, Sony and HP.

Copyright (c) 2009 Omniture, Inc. All rights reserved. Omniture and SiteCatalyst are registered trademarks of Omniture, Inc. in the United States, Japan, Canada and the European Community. Omniture, Inc. owns other registered and unregistered trademarks throughout the world. Other names used herein may be trademarks of their respective owners.

Note on Forward-looking Statements

Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and expected benefits of our services to customers. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks described in Omniture's quarterly report on Form 10-Q for the period ended June 30, 2009, and from time to time in other reports filed by Omniture with the U.S. Securities and Exchange Commission. These reports are available on the Investor Relations section of our web site at Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

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