SOURCE: Omniture


August 13, 2009 07:58 ET

Omniture and MECLABS Group Show Online Marketers How to Increase Conversions Through Landing Page Optimization

OREM, UT--(Marketwire - August 13, 2009) - Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced the availability of a free webinar designed to help online marketers increase online revenue through landing page optimization without growing marketing costs.

The on-demand webinar, entitled "Landing Page Optimization: Increase Conversion 340% By Knowing What and How to Test," is led by Dr. Flint McGlaughlin, the director of MECLABS Group. MECLABS is the parent company of marketing trailblazers MarketingExperiments, MarketingSherpa and InTouch.

In this webinar, Dr. McGlaughlin shows marketers how to improve conversion rates by:

  • Knowing what to test
  • Conducting a useful landing page test
  • Testing faster and smarter for real results

Marketers will gain insights on how to improve their results through testing, which is critical in a softening economy. Whether the focus is on lower-cost tactics or market share growth when competitors cut back, this clinic presents strategies with proven ROI.

Omniture offers a regular on-demand webinar series led by leading industry experts designed to provide online marketers with the information they need to achieve insight, action and uplift for all their marketing initiatives. For more information, please visit or send an e-mail to

About Omniture

Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service and on-premise solution, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture Education. Omniture's more than 5,000 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, Sony and HP.

Copyright (c) 2009 Omniture, Inc. All rights reserved. Omniture and SiteCatalyst are registered trademarks of Omniture, Inc. in the United States, Japan, Canada and the European Community. Omniture, Inc. owns other registered and unregistered trademarks throughout the world. Other names used herein may be trademarks of their respective owners.

Note on Forward-looking Statements

Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and expected benefits of our services to customers. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks described in Omniture's quarterly report on Form 10-Q for the period ended June 30, 2009, and from time to time in other reports filed by Omniture with the U.S. Securities and Exchange Commission. These reports are available on the Investor Relations section of our web site at Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

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