SOURCE: Omniture

April 07, 2006 15:17 ET

Omniture Named a "Strong Positive" in Leading Analyst Report on Web Analytics

OREM, UT -- (MARKET WIRE) -- April 7, 2006 -- Omniture, the leading provider of online business optimization software, today announced the company was given a "strong positive" rating in the Web analytics industry in this year's Gartner "Market Scope for Web Analytics 2Q06." (1) The report includes an extensive evaluation of Web analytics vendors with a focus on the increasing strategic importance of an organization's Web channel. Omniture was among two vendors to receive the highest possible rating of "strong positive."

According to the report's MarketScope Rating Framework, a company in the strong positive category is a solid provider of products, services or solutions, and considers Omniture a strategic choice when selecting a Web analytics vendor.

"We were pleased to see a Web analytics market analysis that is aligned with Omniture's core value proposition as well as the growing customer requirements for a complete online business optimization solution," said Josh James, CEO and co-founder of Omniture. "We will continue to stay focused on the needs of our customers across all verticals in delivering superior enterprise-class technology solutions."

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The MarketScope is copyrighted March 31, 2006 by Gartner, Inc. and is reused with permission. The MarketScope is an evaluation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the MarketScope, and does not advise technology users to select only those vendors with the highest rating. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Omniture

Omniture, Inc., is the leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers on-demand, enables customers to capture, store and analyze information generated by their websites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation services, best practices, consulting services, customer support and user training provided through Omniture University. Omniture's customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Oracle, GM and HP.

(1) Gartner Research "MarketScope for Web Analytics, Q206" by Bill Gassman. March 31, 2006.

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