SOURCE: Omniture

September 11, 2007 12:11 ET

Omniture Named a Web Analytics Leader by Independent Research Firm

"Omniture Delivers Powerful Web Analytics That Can Be Tailored to Meet Almost Any Need and Is Using Analytics Data to Drive Marketing Execution"

OREM, UT--(Marketwire - September 11, 2007) - Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced the company has been recognized as a leader in Web analytics by Forrester Research through The Forrester Wave™: Web Analytics Q3, 2007 (September 2007). Omniture received high scores for the product capability, reliability, service and support, company financials and industry presence. Forrester cited Omniture as having an online business optimization solution that uses Web analytics data to drive marketing execution.

The Forrester Wave Vendor Summary: Q3, 2007 states, "Omniture is delivering a powerful Web analytics tool that can be tailored to meet almost any need, coupled with an experienced professional services team and the industry's most robust education program. The vendor has something for everyone -- SiteCatalyst is a solid reporting and light analysis tool for business users, Genesis lets clients connect Web analytics to a growing set of third-party applications, and Discover offers the kind of power that sophisticated data analysts need." It also acknowledges Omniture's successfully expanding online business optimization platform by stating, "With the introduction of the Omniture Genesis program, the acquisition of TouchClarity and continued investment in products like SearchCenter, Omniture is using analytics data to drive marketing execution." And on the Web 2.0 front, "Omniture continues to deliver features in hot domains like blogs, rich Internet applications and behavioral targeting and that firms investing heavily in these applications should put Omniture on their shortlist."

"Omniture continues to deliver world-class analytics products and is leading the way to an integrated marketing ecosystem through Omniture Genesis™," said John Mellor, senior vice president, business development and corporate strategy. "This strategy positions Omniture as not only an industry leader in the current Web analytics market, but also as the pioneer in using Web analytics as a foundation of a broader online business optimization platform."

About Omniture

Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture's more than 2,500 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, Countrywide Financial, General Motors, Sony and HP.


Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the Omniture Consulting and the expected benefits to clients. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including, but not limited to, risks associated with our ability to develop and maintain our products and services, the continued adoption by customers of our products and services, the continued growth of the market for on-demand, online business optimization services, errors, defects, disruptions or other performance problems with our services, the significant capital requirements of our business model, our ability to hire, retain and motivate our employees, particularly marketing professionals with experience in a variety of industries such as retail, financial services, media, high-tech and travel as well as the marketing disciplines of behavioral targeting and search engine marketing; and such other risks described in Omniture's quarterly report on Form 10-Q for the period ended June 30, 2007, and from time to time in other reports filed by Omniture with the U.S. Securities Exchange Commission. These reports are available on the Investor Relations section of our website at Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

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