SOURCE: Omniture, Inc.

Omniture, Inc.

August 12, 2009 08:00 ET

Omniture Named Best Web Analytics Platform at Search Engine Strategies San Jose Conference and Expo 2009

Online Marketing Suite Wins SES Award for Second Straight Year; Shows Power of Combining Online Analytics With Paid Search

OREM, UT--(Marketwire - August 12, 2009) - Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced that Omniture has been named Best Web Analytics Platform as part of the Search Engine Strategies (SES) Awards at the SES San Jose Conference and Expo 2009, showing the power for marketers of combining paid search marketing with online analytics. This is the second straight year Omniture has received the award.

The SES Awards recognize excellence and inspire innovation in search marketing. The awards highlight search marketers, search engines and technology providers in 14 categories, with finalists and winners selected by a panel of industry experts and the editorial team of Incisive Media, which publishes ClickZ and Search Engine Watch. Winners are selected based on a product's innovation, execution, achievement and overall approach.

The Omniture Online Marketing Suite, built upon Omniture's Open Business Analytics Platform, is an integrated portfolio of applications to optimize Customer Acquisition, Conversion and Retention efforts. The Online Marketing Suite is powered by data that provides actionable, real-time intelligence and insight concerning customer interactions and marketing initiatives across multiple touch points. The suite enables marketers to make quick adjustments, automate certain customer interactions and better maximize ROI.

"Today's marketers know online analytics go hand-in-hand with search marketing for a full view of marketing initiatives, both online and offline," said Josh James, CEO and co-founder of Omniture. "By building paid search campaigns using Omniture SearchCenter on a strong foundation of actionable insights from the Omniture Online Marketing Suite, customers are able to better integrate digital campaigns across channels and increase their return on ad spend."

SES is the leading international conference series for webmasters, digital agencies, online marketers and corporate decision makers.

About Omniture

Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service and on-premise solution, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture Education. Omniture's more than 5,000 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, Sony and HP. www.omniture.com

Copyright (c) 2009 Omniture, Inc. All rights reserved. Omniture and SiteCatalyst are registered trademarks of Omniture, Inc. in the United States, Japan, Canada and the European Community. Omniture, Inc. owns other registered and unregistered trademarks throughout the world. Other names used herein may be trademarks of their respective owners.

Note on Forward-looking Statements

Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and expected benefits of our services to customers. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks described in Omniture's quarterly report on Form 10-Q for the period ended June 30, 2009 and from time to time in other reports filed by Omniture with the U.S. Securities and Exchange Commission. These reports are available on the Investor Relations section of our web site at http://www.omtr.com. Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

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