SOURCE: Omniture

February 28, 2008 08:00 ET

Omniture Named to Fast Company Magazine's Fast 50 List of the World's Most Innovative Companies

Omniture Joins Ranks of Google, Facebook, Nike and Others

OREM, UT--(Marketwire - February 28, 2008) - Fast Company magazine has recognized Omniture, Inc. on its "Fast 50" list of the world's most innovative companies. Omniture (NASDAQ: OMTR) ranked 30 this year.

"We are thrilled to be a part of this prestigious list of companies and that 66% of the 'Fast 50' are Omniture customers," said Josh James, CEO, Omniture, Inc. "Omniture's goal has been to positively change the landscape of online business through innovative technologies and services. Being named to Fast Company's Fast 50 is a testament to our ongoing success in achieving this goal."

The "Fast 50," announced in the March 2008 issue of Fast Company, highlights how innovation can drive economic growth. From green consumer-products phenomenon Method to 100-year-old Corning, which spends $2 million each workday on R&D, the list celebrates companies that are redefining the rules of business through new ideas. Other notable companies on Fast Company's "Fast 50" include Google, Facebook, GE, Nike, and Nokia.

Fast Company called out Omniture for the intelligence upgrade it provides to the Web and as an essential tool for Web marketers to get a better return on their online spending.

Last October, Fast Company set out to identify and rank the world's most innovative companies. The magazine deployed dozens of reporters around the globe to gather data and interview experts and business leaders in every industry to get their nominations. The final 50 were selected from a list of 300 finalist companies. The magazine placed a high premium on companies that had demonstrated significant innovation over the past year. Actual rankings were determined by a vote from a panel of editors and writers.

The complete list and related stories appear in the March 2008 issue of Fast Company magazine (available on newsstands February 19 - March 25). Expanded profiles can be found at, where users can also nominate their own Fast 50 Reader Favorite.

About Omniture

Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service and on-premise solution, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture's 4,400 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, General Motors, Sony and HP.

Copyright (c) 2008 Omniture, Inc. All rights reserved. Omniture and the Omniture logo are registered trademarks of Omniture, Inc., and Omniture owns other registered and unregistered trademarks. Other names used herein may be trademarks of their respective owners.

Note on Forward-looking Statements

Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and expected benefits of our services to customers. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks associated with our ability to ensure that our services address the specific requirements of our customers and strategic partners, the continued adoption by customers of our services, including our SiteCatalyst service, the significant capital requirements of our business model, our ability to develop or acquire new services and enhance existing service offerings, risks associated with our acquisition strategy and disruptions in our business and operations as a result of acquisitions, the continued growth of the market for on-demand, online business optimization services, changes in the competitive dynamics of our markets, errors, interruptions or delays in our services or other performance problems with our services, our ability to hire, retain and motivate our employees, the adoption of laws or regulations, or interpretations of existing law, that could limit our ability to collect and use Internet user information; and such other risks described in Omniture's quarterly report on Form 10-Q for the period ended September 30, 2007, and from time to time in other reports filed by Omniture with the U.S. Securities Exchange Commission. These reports are available on the Investor Relations section of our website at Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

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