SOURCE: Omniture

January 19, 2006 08:00 ET

Omniture Named a Market Leader by Independent Research Firm Due to Its Comprehensive Suite of Products, Training and Client Services

Omniture Cited as Top ASP Offering

OREM, UT -- (MARKET WIRE) -- January 19, 2006 -- Omniture, the largest and fastest-growing provider of on-demand Web analytics and online marketing services, today announced the company was named a leader in the Web analytics industry in this year's Forrester Wave™ report, "Web Analytics, Q1 2006." The report, an extensive evaluation of top Web analytics vendors, attributes the company's high ranking to Omniture's offerings in product, service and support. Omniture received the highest score for current offering -- a compilation of both product capabilities and service and support. Omniture also received the highest score for product direction. In addition, the company is recognized as the top ASP offering in Q1 2006 Forrester Wave Vendor Summary: "Omniture SiteCatalyst Soars In The Web Analytics Market."

According to the report's vendor summary, "Omniture shows strong feature support across the board. The vendor has mastered the pace of the market, delivering rich new features right as mainstream customers are prepared to absorb them." The analysts go on to explain why they refer to SiteCatalyst™ -- Omniture's robust analytics solution -- as the top ASP offering: "Omniture has certainly made the Web analytics market interesting. Growing at more than 100 percent per year for the past three years, the vendor shot to the top of the rankings on the combined strength of a solid product, good customer service and excellent sales and marketing execution. ... More than any other vendor in the market, Omniture understands that what makes or breaks Web analytics within large enterprises are the human issues of usability, training and consulting ...."

To compile the report, Forrester conducted extensive research, hand-picking the top nine analytics vendors to be evaluated against 106 criteria. The criteria was grouped into three high-level areas: Current Offering, Strategy and Market Presence, then vendors were scored on a scale of zero to five -- five representing the highest score. Overall, Omniture consistently scored well in each of the three categories, scoring particularly well in the sub-categories of Product Capabilities, Service and Support, Product Direction, Commitment and International Presence.

"Omniture is not only a leader in the industry with our award-winning technology, but we also focus our efforts on helping each of our customers understand how to reap business value from Web analytics. We have made important investments in Omniture University™, our Best Practices team and our extensive client services division to ensure our customers' ongoing success," said Josh James, CEO and co-founder of Omniture. "Omniture's recognition as a leader in the Forrester Wave report for the third consecutive year is another testament to our company's strength and further validates our mission and commitment to customer success."

For more information visit http://www.omniture.com/forresterwave06.

About Omniture

Omniture, Inc., headquartered in Orem, Utah, is the pioneer of on-demand Web analytics technology that delivers the essential intelligence needed by Web commerce leaders and innovators to drive the business decisions that increase ROI. Omniture is the largest on-demand Web analytics provider by revenue, and Omniture's SiteCatalyst is the most mature and comprehensive technology on the market, offering industry leading scalability and flexibility combined with an intuitive user interface. Omniture is the only company in its market to offer a complete Web analytics platform that combines instant response times with the power to view Web data across any dimension. In addition, Omniture offers knowledgeable professional service teams, experienced in helping customers determine the questions they must ask to arrive at the answers they require. Proof of its world-class technology and outstanding team, Omniture has the highest level of retained and satisfied customers in the market, including eBay, AOL, Wal-Mart, Gannett, Microsoft, Oracle, Apple, GM and HP. www.omniture.com.

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