SOURCE: Omniture

August 12, 2005 13:59 ET

Omniture on Track to Double Revenue for Fifth Straight Year

Leading Web Analytics Provider Increases Revenue by 115 Percent Over Q2 2004

OREM, UT -- (MARKET WIRE) -- August 12, 2005 -- Omniture, the largest and fastest-growing provider of on-demand Web analytics, continues to expand its leading position in the Web analytics market. As a result of its market leadership and technology innovation, Omniture increased its revenue by 115 percent over Q2 2004, putting the company in line to close out 2005 as its fifth consecutive year of more than 100 percent revenue growth. Omniture also closed a $40 million round of venture capital funding, bringing Omniture's total capital raised to $65 million.

Customer Validation

Customers of all sizes and industries continue to choose Omniture over the competition to maximize their online marketing initiatives and increase ROI. In Q2, Omniture added to their already stellar customer roster by closing over 150 new contracts, including marquee customer wins such as Ford, Neways International and NASDAQ.

These customers all chose Omniture because the company's online marketing services platform allows them to quickly and easily unlock the full spectrum of online data to rapidly realize business value in seconds rather than days, resulting in increased online revenues, higher conversion rates and a more decisive competitive advantage.

"Omniture has given us far greater insight into metrics and pathing on our Web properties than we have ever had before. Thanks to Omniture's technology and innovation, we can go far beyond Web site hits," said Bruce Hashim, associate vice president of NASDAQ Online Services.

Solution Leadership

Omniture's market leadership is attributed in part to the company's launch of the industry's first and only complete Web analytics platform. This fully integrated platform provides companies with unprecedented levels of online marketing intelligence and valuable insight to users of all levels of sophistication throughout the enterprise, from the casual user to the most demanding marketing analyst. This platform is comprised of SiteCatalyst (Omniture's real-time reporting and analysis tool), the recently announced Omniture Discover™ tool and the Omniture Data Warehouse. SiteCatalyst 12 includes groundbreaking features such as a multivariate experimentation manager, role-based dashboards, performance targeting and a Dashboard Player that proactively pushes key information to desktops for real-time, executive updates. Omniture Discover is an exploration engine that enables the user to break down information silos created by traditional analytics packages. By introducing Discover, Omniture became the first and only Web analytics provider to offer the three critical pieces needed to successfully optimize the online marketing process--real-time reporting and analysis (SiteCatalyst), data exploration with real-time reporting across unlimited dimensions and data correlations (Omniture Discover), and a complete data warehouse (Omniture Data Warehouse).

Industry Recognition

Due in part to its corporate growth and innovative product development efforts, Omniture was named a 2005 Well-Connected Awards winner by CMP Media LLC's Network Computing magazine, and was presented with a prestigious 2005 Crossroad's A-List Award. Additionally, and for the second consecutive year, Omniture was awarded a Stevie™ in the Best Sales Organization category and a 2005 Utah Best of State for Science and Technology. For two successive years, both the Inc. 500 and the Deloitte Technology Fast 500 have recognized Omniture for its significant growth and momentum.

"The momentum is on our side," said Josh James, CEO and co-founder of Omniture. "Because we listen to our customers and keep focused on making them successful for the long term, we continue to outpace our competition in both sales and revenue growth. With our online marketing services platform, we offer the most comprehensive solution in the industry."

About Omniture

Omniture, Inc., headquartered in Orem, Utah, is the pioneer of on-demand Web analytics technology that delivers the essential intelligence needed by Web commerce leaders and innovators to drive the business decisions that increase ROI. Omniture is the largest on-demand Web analytics provider by revenue, and Omniture's SiteCatalyst is the most mature and comprehensive technology on the market, offering industry leading scalability and flexibility combined with an intuitive user interface. Omniture is the only company in its market to offer a complete web analytics platform that combines instant response times with the power to view Web data across any dimension. In addition, Omniture offers knowledgeable professional service teams, experienced in helping customers determine the questions they must ask to arrive at the answers they require. Proof of its world-class technology and outstanding team, Omniture has the highest level of retained and satisfied customers in the market, including eBay, AOL, Wal-Mart, Gannett, Microsoft, Oracle, Apple, GM and Hewlett-Packard.

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