SOURCE: Omniture


April 21, 2009 04:44 ET

Omniture Online Marketing Suite™ Introduced to European Market

Industry's First Integrated Online Marketing Suite Showcased at Omniture Summit EMEA 2009 With New Products, Partners and Customer Adoption

LONDON--(Marketwire - April 21, 2009) - Omniture Summit -- Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced the continued expansion of the Omniture Online Marketing Suite during Omniture Summit EMEA 2009, a customer event attended by approximately 1,000 online marketers held today at the Hilton London Metropole Hotel. The Online Marketing Suite, an integrated portfolio of optimization applications for Visitor Acquisition, Conversion, Online Analytics and Multi-Channel Analytics, has expanded with new products, partners and increasing customer adoption in Europe.

New Products: Viral Video Measurement

The newest version of Omniture SiteCatalyst™, a key component of the Omniture Online Marketing Suite, includes a feature that helps customers more effectively measure viral video's impact on customer acquisition and conversion. Additionally, this viral video measurement capability helps publishers monetize their video with advertisers across the most popular video sharing sites.

New Partners: 24/7 Real Media AdStream

The Omniture Online Marketing Suite is being enhanced through a forthcoming Genesis integration between Omniture SiteCatalyst and 24/7 Open AdStream (OAS). Publishers will be able to create segments of visitor activity that can be used within the 24/7 OAS product to serve visitors the most relevant ads, providing a more personalized site experience. Publishers will be able to better understand which page views have the highest value to advertisers and better forecast and manage ad inventory and revenue.

Increasing Customer Adoption in Europe

John Lewis Direct, the online arm of UK-based John Lewis department stores, has chosen the Omniture Online Marketing Suite to help ensure its e-commerce strategy is driven by analytics and uses that insight to create more personalized and relevant experiences for its online customers.,, and are among several customers using the recently announced Omniture Recommendations™ application to provide relevant, data-driven product and content recommendations to their customers. Recommendations is a key component of the Online Marketing Suite.

Omniture Summit EMEA 2009

Now in its third year, Omniture Summit EMEA 2009 is a customer conference at the Hilton London Metropole Hotel held on 21 April 2009. Omniture Summit EMEA 2009 will draw online marketers from over a dozen different countries and will feature breakout sessions from some of the top online brands across Europe. Attendees benefit from sharing best practices, case studies, hands-on lab training and education.

About Omniture

Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service and on-premise solution, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture Education. Omniture's more than 5,100 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, General Motors, Sony and HP.

Copyright (c) 2009 Omniture, Inc. All rights reserved. Omniture and SiteCatalyst are registered trademarks of Omniture, Inc. in the United States, Japan, Canada and the European Community. Omniture, Inc. owns other registered and unregistered trademarks throughout the world. Other names used herein may be trademarks of their respective owners.

Note on Forward-looking Statements

Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and expected benefits of our services to customers and strategic partners and their end users. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks described in Omniture's annual report on Form 10-K for the period ended December 31, 2008, and from time to time in other reports filed by Omniture with the U.S. Securities and Exchange Commission. These reports are available on the Investor Relations section of our web site at Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

Contact Information

  • Omniture Press Contacts

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    +44 801-722-7000 ext. 1648
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    Niki Hutchinson
    Lewis PR
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