SOURCE: Omniture


March 05, 2009 07:53 ET

Omniture Online Marketing Suite Takes Center Stage at Omniture Summit 2009

2,000 Marketing Professionals Gather to Discuss Technologies and Strategies for More Efficient Ad Spend and Increased Conversion; Omniture Developer Challenge Winners Announced

OREM, UT--(Marketwire - March 5, 2009) - Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced that Omniture Summit 2009 was attended by 2,000 marketing professionals. Omniture Summit is held annually in Salt Lake City, Utah, and is one of the industry's largest gatherings of online marketing professionals. The 2,000 attendees included customers across the world and from various industries such as retail, travel, financial services, media, automotive, high-tech and several others. Attendees were entertained and educated by informative keynotes, including:

  • Josh James, CEO and co-founder, Omniture, unveiling Summit 2009's theme of "Lead the Change," a call for attendees to remain involved with and aware of digital innovations because the world of technology continues to advance regardless of the economic environment. James also unveiled the industry's first unified Online Marketing Suite, which allows Omniture clients to leverage the significant amounts of their customer data collected by Omniture to power the optimization of ad spend and conversion
  • Sir Martin Sorrell, chairman of WPP, one of the world's largest communications services companies, discussing the increasing importance of digital marketing and how the agency/client role must evolve in a challenging economy to gain efficiencies and produce the right marketing strategies with the right creative
  • Martin Lindstrom, a New York Times and Wall Street Journal best-selling author and one of the world's most respected marketing gurus, challenging marketers to "smash" their brands and create brand elements that are recognizable even without the company logo attached to them
  • George F. Colony, Chairman of the Board and CEO at Forrester, appealing to CEOs to better understand and utilize technology and realize that the customer now owns the brand, the brand does not own the customer
  • Danny Sullivan, widely considered the leading search engine guru, urging marketers to strive to reach consumers in niche spaces and applications on the Web that traditional search engines do not best serve

Customers & Partners Give Real-World Case Studies at Break-Out Sessions

Attendees also networked with peers and gained insights during hands-on lab training, receptions, luncheons, and break-out sessions conducted by Omniture experts and industry analysts from Forrester, Gartner, Jupiter, and Patricia Seybold Group, as well as industry experts from Marketing Experiments and Target Marketing. Omniture customers and partners, including Acceleration,,, Embarq, Food Network, Real Networks, Responsys, StubHub and USAA, conducted more than 30 break-out sessions to share best practices, real-world case studies and answer audience questions.

Attendees React to Omniture Summit 2009

"I keep coming back to Omniture Summit each year because of how much I learn," said Paul Strupp, Web Metrics Manager at Sun Microsystems. "Being immersed in the world of online analytics and marketing, having immediate access to Omniture experts and the ability to network with my peers from across the world all in one place makes the Summit a must attend event. I also enjoy the opportunities to share my perspectives and offer input on needed features and product development."

Announcements Made at Omniture Summit

Industry's First Unified Online Marketing Suite Unveiled

Omniture also unveiled the Omniture Online Marketing Suite, an integrated suite that brings together the company's applications and an ecosystem of application, agency and services partners that utilize and integrate with Omniture products.

Omniture Recommendations

Currently in beta, Omniture Recommendations™ is a powerful application that enables businesses to promote products and content online. Through flexible data and behavioral driven algorithms, businesses can seek to increase conversions by automatically presenting relevant choices to customers at the relevant time. Recommendations can be presented to visitors via any interaction channel, including Web, mobile or e-mail.

Omniture Developer Connection

A new part of the suite, Omniture Developer Connection, was also announced. Available at, Omniture Developer Connection is a place for developers to connect, collaborate and innovate on the Omniture platform.

Developer Challenge Winners Announced

To reflect the support and creativity of the developer community, Omniture launched the Omniture Developer Challenge, where developers across the globe submitted new applications and integrations created using Omniture standards-based APIs and Web services. Winners received a total of $25,000 in prizes and each received a complementary trip to the Omniture Summit to showcase their innovation. Their applications are available to Omniture customers and partners at

Hila Strong, Web developer with, received first prize for the Spark Break-Even App, which calculates the necessary conversion rates needed to break even for paid acquisitions efforts.

"Businesses are constantly focused on initiatives that increase conversion," says Hila Strong. "The Break-Even App empowers clients to quantify any conversion event against revenue. This app is one example of how the new Omniture API now puts the power in the analytics professional's hands. We are no longer bound to the out-of-the-box solutions, and we have greater flexibility in reporting."

John Nguyen, Web developer with Geary Interactive, received second prize for the Geary Search Positions App, which provides Web analysts with the ability to see what page a visitor landed on from a particular keyword together with the paid position.

"Currently, marketers and analysts are getting their data from multiple sources and there is a growing need to aggregate this information into a single tool or dashboard," said Nguyen. "Geary Search Positions is designed to combine search engine page rank information together with keywords, search engines and landing pages. This will present SEM analysts with a more complete view of which variables are having an impact on Web site traffic."

Partner Showcase Demonstrates Flexibility of Online Marketing Suite

HP, the entertainment sponsor of Omniture Summit 2009, and an additional 25 Omniture partners participated in the Partner Showcase, exhibiting joint solutions with Omniture products that extend the Omniture Online Marketing Suite and provide flexible, customizable solutions for businesses. The Partner Showcase included Omniture Genesis partners, leading interactive agencies and Omniture consulting partners that provide business solutions and services around Omniture products. Genesis is a plug-and-play application for customers to automate the integration of partner applications into the Omniture Online Marketing Suite.

Omniture Summit Continues in London

Omniture Summit 2009 events will continue to take place in London on April 21. For more information on Omniture Summit EMEA 2009, please visit:

About Omniture

Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service and on premise solution, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture Education. Omniture's more than 5,100 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, General Motors, Sony and HP.

Copyright (c) 2009 Omniture, Inc. All rights reserved. Omniture and SiteCatalyst are registered trademarks of Omniture, Inc. in the United States, Japan, Canada and the European Community. Omniture, Inc. owns other registered and unregistered trademarks throughout the world. Other names used herein may be trademarks of their respective owners.

Note on Forward-looking Statements

Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and expected benefits of our services to our customers. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks described in Omniture's annual report on Form 10-K for the period ended December 31, 2008, and from time to time in other reports filed by Omniture with the U.S. Securities and Exchange Commission. These reports are available on the Investor Relations section of our Web site at Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

Contact Information

  • Press Contact
    Eric Anderson
    801.722.7000, ext. 1648
    Email Contact