SOURCE: Omniture

December 13, 2007 03:00 ET

Omniture Plans to Increase Share of Netherlands' Web Analytics Market With Adversitement Partnership

AMSTERDAM, NETHERLANDS--(Marketwire - December 13, 2007) - Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimisation software, announced today its new strategic partnership with Netherlands-based, e-marketing consultancy, Adversitement, which Omniture believes will lead to increased market share of the Netherlands' Web analytics market. Adversitement is one of Omniture's largest European partnership agreements to date in terms of revenue and scope of contract and will see Omniture sell its SiteCatalyst Web analytics solution through Adversitement.

The Web analytics market in the Netherlands is growing rapidly and is a key territory in Omniture's European expansion plans. Adversitement has witnessed 50 percent revenue growth in 2007 and has chosen to partner with Omniture, the market leading provider of Web analytics solutions. Adversitement has a strong presence in the travel, retail, finance, energy and telecommunication sectors, and counts Vodafone, Nuon and Funda among its 150 customers.

Adversitement employees will undertake the Omniture Certified Professional Programme, which provides training and certification for partners on Omniture's solutions. This will ensure Adversitement's employees become experts in selling, implementing and providing support for Omniture solutions.

"Omniture is expanding across Europe and its track record in Web analytics is unsurpassed," said Bob Nieme, CEO, Adversitement. "Adversitement prides itself on providing its clients with market-leading e-business tools, making the partnership with Omniture a logical one. We can now offer our customers the best platform for Web analytics and online business optimisation available."

"The deal with Adversitement is our biggest partnership agreement in Europe to date," said Neil Weston, senior vice president and general manager, Omniture EMEA. "We already have many major Dutch clients including Philips, De Telegraaf, KPN, ING Postbank and ABN AMRO. By taking an additional 15 percent share of the market through our partnership with Adversitement, we will give ourselves a very strong position in the Netherlands. When you factor in the Web analytics market in the region growing at 26 percent year on year, Adversitement's fast-growing client base, and our own comprehensive sales strategy for the region, it is evident that we're in a good position to increase our market share."

About Omniture

Omniture, Inc. is a leading provider of online business optimisation software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service, enables customers to capture, store and analyse information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture's more than 2,700 customers include ABN Amro, AOL, Center Parcs, eBay, Thomas Cook, Vodafone Group Services Limited, Waitrose and

Copyright (c) 2007 Omniture, Inc. All rights reserved. Omniture and the Omniture logo are registered trademarks of Omniture, Inc., and Omniture owns other registered and unregistered trademarks. Other names used herein may be trademarks of their respective owners.

About Adversitement

Adversitement founded in 2001 is an e-marketing full-service consultancy specialized in web analytics, multi channel analytics and related topics such as: multivariate testing, site search, usability research and optimization services. With a certified team we will identify customer information needs and requirements to optimize business goals and will implement one of our partner tools. Our partners are well selected, specialists and have a strong position within their market.

Adversitement is recognized by its European award winning implementations and consulting practices. Our clients come from various industries and are top players in their businesses. Information driven marketing and performance based marketing are our core business. Customers include: Vodafone, NUON, Funda.

Note on Forward-Looking Statements

Omniture management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and expected benefits of Omniture's technology and services to its customers and partners and its certified professional programme. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks associated with Omniture's ability to ensure that its services address the specific requirements of its customers and partners, the continued adoption by customers of Omniture's services, the significant capital requirements of the business model, our ability to develop or acquire new services and enhance existing service offerings, risks associated with Omniture's acquisition strategy and disruptions in our business and operations as a result of acquisitions, the continued growth of the market for on-demand, online business optimisation services, changes in the competitive dynamics of our markets, errors, interruptions or delays in Omniture's services or other performance problems with our services, Omniture's ability to hire, retain and motivate its employees, the adoption of laws or regulations, or interpretations of existing law, that could limit Omniture's ability to collect and use Internet user information, and the blocking or erasing of "cookies"; and such other risks described in Omniture's quarterly report on Form 10-Q for the period ended September 30, 2007, and from time to time in other reports filed by Omniture with the U.S. Securities Exchange Commission. These reports are available on the Investor Relations section of our Web site at Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

Contact Information

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