SOURCE: Omniture

August 31, 2005 08:00 ET

Omniture Rapidly Drives Up Marketing ROI for Mid-Sized Businesses

Leading Web Analytics Provider Offers Lower-Volume e-Businesses the Easiest-to-Use and Quickest-to-Deploy On-Demand Web Analytics Solution in the Industry

OREM, UT -- (MARKET WIRE) -- August 31, 2005 -- Omniture, the largest and fastest-growing provider of on-demand Web analytics, today announced it is helping more than 400 mid-sized businesses take full advantage of their online marketing investments by enabling them to assess, diagnose and optimize their online marketing campaigns in real-time with the Omniture SiteCatalyst™ Suite. With almost a decade of experience in building online marketing solutions for companies of all sizes and industries, Omniture has created the industry's most flexible Web analytics solution that has mid-market industry leaders, including Independence Air, Sonic Solutions, Sento, Socrates, Wine.com and hundreds more, selecting Omniture to maximize their marketing ROI.

The Omniture SiteCatalyst Suite offers the industry's most comprehensive out-of-the-box report suites and role-specific dashboards, easy-to-use interfaces and the SiteCatalyst "rapid-deployment" methodology for painless site implementations. As a result Omniture helps mid-sized companies conquer the "analysis paralysis" that makes most Web analytics tools intimidating for smaller companies with limited resources. Mid-sized businesses also benefit from the highest level of ongoing support in the industry with in-depth online and in-person training at Omniture University, access to Omniture's Best Practices Group, and a membership to Omniture's user groups and forums where they can talk with -- and get advice from -- other Omniture customers.

Omniture Meets the Unique Needs of Mid-Sized Companies

Often times mid-sized businesses have a very small team or a single person managing all aspects of their company's online marketing initiatives. With limited manpower and budget resources, mid-sized companies need an affordable solution that enables them to quickly and easily make the most out of their online initiatives and in turn instantly benefit from significant ROI.

Omniture's SiteCatalyst Suite is the only solution that meets the unique needs of mid-sized businesses by delivering in-depth, real-time analysis that can scale to any aspect of a company's growth. SiteCatalyst can be deployed in days and offers easy-to-use dashboards and reports -- giving mid-sized companies the ability to get up and running quickly and improve their online marketing initiatives. This powerful tool also includes dashboards that come pre-configured with multiple views of different metrics including conversion ratios, most valuable pages, and revenue or success events. Mid-sized businesses also benefit from ClickMap™ functionality that gives companies a visual tool to help allocate their Web site real estate to those links or areas that get the most traffic or generate the most success. Additionally, SiteCatalyst comes with the Report Navigator that includes hundreds of pre-configured, out-of-the-box reports including search word reports, fall-out reports, and next-page flow reports. With the SiteCatalyst Suite, mid-sized businesses can access -- in real-time -- the information they need to make better business decisions.

Independence Air Rises Faster

The Web team at Independence Air, a low fare airline that aims to make travel fast and easy for its customers, was relying on multiple analytic tools to view a complete picture of the effectiveness of its marketing campaigns. In an effort to improve this process and their online marketing efforts, Independence Air turned to Omniture SiteCatalyst for a single, comprehensive tool that gave them in-depth insight into their Web site traffic and sales activity. With SiteCatalyst, Independence Air uncovered key trends and correlations by answering questions such as: what paths did visitors take to enter the site; what pages and content spurred them to action; did visitors initiate and complete the ordering process, or from which step did they drop out and what were the revenue metrics resulting from this process.

"With the results from SiteCatalyst data, we have developed improvements that have resulted in a substantial increase in conversion rates, the quantity of page views and the amount of time visitors spend on our site," said Maliwal Sauntry, business analyst at Independence Air. "We have also been able to streamline the purchasing process, using Path Analysis to identify and eliminate pages that had higher-than-expected dropouts."

"We are very pleased to offer industry-leading functionality to serve the mid-market," said Josh James, CEO and co-founder of Omniture. "Omniture is clearly the first choice in providing Web analytics to leading e-businesses of all sizes. We have broken down the barriers for mid-sized companies to leverage Web analytics and are dedicated to making their businesses even more successful."

About Omniture

Omniture, Inc., headquartered in Orem, Utah, is the pioneer of on-demand Web analytics technology that delivers the essential intelligence needed by Web commerce leaders and innovators to drive the business decisions that increase ROI. Omniture is the largest on-demand Web analytics provider by revenue, and Omniture's SiteCatalyst is the most mature and comprehensive technology on the market, offering industry-leading scalability and flexibility combined with an intuitive user interface. Omniture is the only company in its market to offer a complete Web analytics platform that combines instant response times with the power to view Web data across any dimension. In addition, Omniture offers knowledgeable professional service teams, experienced in helping customers determine the questions they must ask to arrive at the answers they require. Proof of its world-class technology and outstanding team, Omniture has the highest level of retained and satisfied customers in the market, including eBay, AOL, Wal-Mart, Gannett, Microsoft, Oracle, Apple, GM and Hewlett-Packard. www.omniture.com.

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