SOURCE: Omniture

December 20, 2007 09:43 ET

Omniture Revs Up Eckler's Online Channel

Selects Omniture to Provide Insight for Marketing Optimization

OREM, UT--(Marketwire - December 20, 2007) - Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced that Eckler Industries has selected Omniture to provide actionable insight into the company's online sales and marketing initiatives.

Eckler's is a market leader in multi-title catalog and Internet marketing of classic and enthusiast auto aftermarket parts for Corvette and other classic Chevy automobiles. One of the most sophisticated classic car parts companies, both online and through catalogs, the Eckler's Web site serves as both an e-commerce offering as well as an online product research portal for potential buyers.

Eckler's selected Omniture, replacing its existing Coremetrics solution, to provide actionable data-driven insight in multiple areas and various departments of the company. Some of Omniture's key differentiators include its natively integrated search marketing and Web analytics technology, and industry-specific consulting services and reporting functionality -- which provides comprehensive historical analysis of site visitors' behavioral data within targeted subsets of the retail industry, such as auto parts. Omniture has also established integrations with industry-leading partners in the email and on-site search vendor arena. Omniture's engaged consulting team will enable Eckler's to derive the most value from its investment by understanding customer behavior and using detailed metrics to improve site efficiency and marketing campaign effectiveness.

"Omniture's robust Web analytics solution and online business optimization suite will help Eckler's measure visitor behavior in real time over specific periods of online activity, allowing us to better understand the unique interests of our online customers. We can then use this information to further refine our marketing activities and target the unique buying behaviors of the classic auto parts sector," said Thomas Holodak, vice president of information systems at Eckler's. "For example, online behavior in the auto parts business tends to have a high number of page views overall with a short buying cycle. Eckler's has made a strategic decision to work with Omniture's industry-leading integrated marketing platform to emphasize our strengths as an online classic auto parts marketplace and reliable source of information."

"As the e-commerce industry continues to evolve, obtaining the right data and understanding how to use it to increase customer engagement is a critical factor when looking at where to invest valuable marketing spend," said Chris Harrington, president, worldwide sales and client services at Omniture. "The decision to purchase classic auto parts -- especially for the passionate automobile enthusiast -- is one that's not often made lightly. Customers go to Eckler's sites for helpful advice and information before they make that purchasing decision and we are excited to help Eckler's create a more personalized and relevant online experience for these buyers."

About Eckler's

Eckler Industries, Inc. ( is the number one catalog and online retailer of aftermarket parts for Corvettes and 1955-1957 Classic Chevys ( It also sells parts for 1958-1972 Chevys (, Classic Chevy Trucks (, Camaros ( and Rick's First Generation Camaro ( Over the past few years, the Company has acquired and integrated three complementary direct marketing businesses, Classic Chevy International, Late Great Chevy and Rick's First Generation Camaro.

About Omniture

Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture's 2,700 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, Countrywide Financial, General Motors, Sony and HP.

Copyright (c) 2007 Omniture, Inc. All rights reserved. Omniture and the Omniture logo are registered trademarks of Omniture, Inc., and Omniture owns other registered and unregistered trademarks. Other names used herein may be trademarks of their respective owners.

Note on Forward-looking Statements

Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and expected benefits of our services to customers. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks associated with our ability to ensure that our services address the specific requirements of our customers and strategic partners, the continued adoption by customers of our services, including our SiteCatalyst service, the significant capital requirements of our business model, our ability to develop or acquire new services and enhance existing service offerings, risks associated with our acquisition strategy and disruptions in our business and operations as a result of acquisitions, the continued growth of the market for on-demand, online business optimization services, changes in the competitive dynamics of our markets, errors, interruptions or delays in our services or other performance problems with our services, our ability to hire, retain and motivate our employees, the adoption of laws or regulations, or interpretations of existing law, that could limit our ability to collect and use Internet user information; and such other risks described in Omniture's quarterly report on Form 10-Q for the period ended September 30, 2007, and from time to time in other reports filed by Omniture with the U.S. Securities Exchange Commission. These reports are available on the Investor Relations section of our website at Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

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