SOURCE: Omniture

September 12, 2007 08:00 ET

Omniture and Jointly Announce Availability of New Omniture Closed-Loop Marketing Solution on the AppExchange

Solution Measures Marketing Results at Each Point in the Sales Cycle Allowing Marketers to Optimize Campaigns Using Pipeline and Revenue Performance Metrics

OREM, UT and SAN FRANCISCO, CA--(Marketwire - September 12, 2007) - Omniture (NASDAQ: OMTR), a leading provider of online business optimization software, and (NYSE: CRM), the market and technology leader in on-demand business services, today announced the availability of Omniture Closed-Loop Marketing on's AppExchange. Omniture Closed-Loop Marketing for Salesforce provides end-to-end visibility into marketing results at each point in the sales cycle and automates the measurement of marketing's contribution and influence on the sales pipeline.

Using Omniture Closed-Loop Marketing, marketers can launch multi-channel campaigns and see the impact on pipeline instantly. Marketers can gain insight that enables them to optimize campaign tactics that will drive increased sales in real-time. Reporting is available through Salesforce and Omniture dashboards and mash-ups without requiring additional data mart or reporting technologies. Tightly integrated with Salesforce CRM, Omniture Closed-Loop Marketing for Salesforce extends the value of Salesforce Marketing to help companies integrate the marketing and sales process, ensuring marketing campaigns can be planned, executed, tracked, and measured in real-time.

According to the Direct Marketing Association, BtoB companies are collectively spending close to $77 billion dollars to execute marketing programs, but are still largely unable to accurately determine whether the leads they are generating translate into sales.

"With the Omniture Closed-Loop Marketing for Salesforce, we'll be able to compare investments across all of our online and offline marketing channels including search, email, tradeshows, direct mail and more through a single application," said Scott Hines, vice president of marketing and customer experience for SeeSaw Networks. "This insight will allow us to evaluate our marketing campaign investments -- from ad impression and page view, to lead capture and all the way to the closed deal."

"Marketers have been looking for a breakthrough way to optimize marketing investment based on actual sales and revenue," said Gail Ennis, senior vice president of marketing for Omniture. "With Closed-Loop Marketing for Salesforce, we are now offering an on-demand approach that simplifies the integration and reporting needed so marketers can take the actions that will drive the highest results and strengthen their partnership with sales."

"The AppExchange continues to gain momentum as a marketplace for customers who want to extend the benefits of on-demand applications throughout their enterprise," said George Hu, Chief Marketing Officer of "For years, marketers have struggled with measuring the impact of their advertising dollars. Now, customers of all sizes can visit the AppExchange and deploy Omniture to extend the value of their Salesforce CRM applications to better understand and improve their marketing spend on demand."

Omniture Closed-Loop Marketing for Salesforce leverages Omniture's Genesis to seamlessly integrate with best-in-class marketing tools, such as Salesforce Marketing, for email marketing, ad serving, search marketing, and marketing automation, significantly increasing out-of-the-box value. Built using's on-demand platform, Omniture Closed-Loop Marketing for Salesforce is immediately available for test drive and deployment on the AppExchange marketplace at

Omniture is a Platinum sponsor of's Dreamforce 2007 User and Developer Conference, held September 16-19, in San Francisco. Omniture will be demonstrating the new Closed-Loop Marketing solution at booth #307 in the Dreamforce Expo.

Salesforce Platform and the AppExchange

Salesforce Platform is the on-demand platform for the next generation of business applications. Salesforce Platform reinvents traditional customization and integration and enables a whole new generation of on-demand applications that go beyond client/server computing. The Salesforce Platform allows applications to be easily shared, exchanged and installed with a few simple clicks via's AppExchange directory, enabling all the innovation that the Salesforce Platform unleashes to benefit the entire on-demand community.

The AppExchange economy continues to expand as thousands of customers have installed thousands of on-demand business applications available on the AppExchange, found at

About Omniture

Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture's 2,500 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, Countrywide Financial, General Motors, Sony and HP.

About is the market and technology leader in on-demand business services. The company's Salesforce suite of on-demand CRM applications allows customers to manage and share all of their sales, support, marketing and partner information on-demand. The Salesforce Platform, the world's first on-demand platform, enables customers, developers and partners to build powerful new on-demand applications that extend beyond CRM to deliver the benefits of multi-tenancy and The Business Web across the enterprise. The Salesforce Platform allows applications to be easily shared, exchanged and installed with a few simple clicks via's AppExchange directory, available at Customers can also take advantage of Successforce,'s world-class training, support, consulting and best practices offerings.

As of July 31, 2007, manages customer information for approximately 35,300 customers including ABN AMRO, Dow Jones Newswires, Japan Post, Kaiser Permanente, KONE, Sprint Nextel, and SunTrust Banks. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase applications should make their purchase decisions based upon features that are currently available. has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol "CRM." For more information please visit, or call 1-800-NO-SOFTWARE.

Note on Forward-looking Statements

Omniture Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding Omniture's strategic partnership with, Omniture Closed-Loop Marketing on's AppExchange, and the expected benefits of Omniture's strategic relationship with and service offerings for customers. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including, but not limited to, risks associated with Omniture's ability to ensure that its services address the specific requirements of customers and partners, the continued adoption by customers of Omniture services, including the SiteCatalyst and Genesis services, the significant capital requirements of the business model, Omniture's ability to develop or acquire new services and enhance existing service offerings, risks associated with our acquisition strategy and disruptions in our business and operations as a result of acquisitions, the continued growth of the market for on-demand, online business optimization services, changes in the competitive dynamics of our markets, the inaccurate assessment of changes in our markets, errors, defects, interruptions or delays in our services or other performance problems with our services, our ability to hire, retain and motivate our employees and manage our growth, our ability to develop and maintain strategic relationships with third parties with respect to either technology integration or channel development, the adoption of laws or regulations, or interpretations of existing law, that could limit our ability to collect and use Internet user information, and the blocking or erasing of "cookies"; and such other risks as identified in Omniture's quarterly report on Form 10-Q for the period ended June 30, 2007 and from time to time in other reports filed by Omniture with the U.S. Securities Exchange Commission. These reports are available on our Web site at Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

Copyright (c) 2007, inc. All rights reserved. and the "no software" logo are registered trademarks of, inc., and owns other registered and unregistered trademarks. Other names used herein may be trademarks of their respective owners.

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