SOURCE: Omniture

August 11, 2008 14:09 ET

Omniture Search Marketing Expertise Featured at Upcoming SES Conference

Omniture and Its Partners Provide Advice and Best Practices for Today's Search Marketers

SAN JOSE, CA--(Marketwire - August 11, 2008) - SES Conference & Expo Booth #303 - Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, will exhibit at the Search Engine Strategies Conference and Expo in San Jose, California, August 18 - 21. Throughout the exhibition, search marketers and attendees can gain insights and industry best practices through a number of keynotes, workshops, and breakout sessions featuring search marketing experts from Omniture and its partners. In addition, during the exhibition, attendees can visit the Omniture booth (#303) to register for Omniture's Smart Car giveaway at the end of the show.

SES Keynote Workshop: "5 Things No One Will Tell You About SEM" - San Jose Room, Marriott Hotel
Tuesday, August 19th, 2:45-3:45pm
Moderator: Chris Zaharias, VP Search Marketing Sales, Omniture
Speakers: Terry Whalen, SEM & Internet Marketing Expert, Founder, TDW Consulting
David Rodnitzky, VP, Strategy,
Chris Knoch, Principal Search Marketing Consultant, Best Practices Group, Omniture
Vinny Lingham, CEO, Synthasite

Keynote Roundtable: Why Does Search Get the Credit for Everything?
San Jose Convention Center, Hall 3
Wednesday, August 20th, 9-10am
The panel will discuss emerging best practices and recommendations for attribution models -- one of the most important issues facing CMO and marketing executives today.
Bill Hunt, CEO, Global Strategies International
Kevin Ryan, VP, Global Content Director, Search Engine Strategies & Search Engine Watch
Mikel Chertudi, Sr. Director, Online & Demand Marketing, Omniture
Sharon Gallacher, Managing Director, Neo@Ogilvy
Randy Peterson, Search Marketing Innovation at Proctor and Gamble
Terry Cox, Search Engine Marketing Manager at Disney

Search Smarts Expert Series - At Omniture Booth #303
Chris Knoch, Omniture Search Marketing Principal Consultant, Best Practices
Quick Wins of Web Analytics & SEM Integration
Tuesday, August 19th, 12:30 - 12:50 pm

Jordan LeBaron, Omniture Search Marketing Senior Consultant, Best Practices
Driving SEO Success through Web Analytics
Tuesday, August 19th, 1:00 - 1:20 pm

Bruce Clay, President of Bruce Clay, Inc.
SEO Success Measurements: Moving Beyond Rank
Tuesday, August 19th, 6:20 - 6:40 pm

Gaurav Sondhi, Omniture Search Marketing Account Executive
Optimizing Internal Search Using Web Analytics
Wednesday, August 20th, 12:00 - 12:20 pm

Garrett Stolle Omniture Search Marketing Account Executive
Integrate SEM with Web & Non - Web Customer Interactions for True Customer LTV and Campaign Profitability
Wednesday, August 20th, 12:30 - 12:50 pm

Special Feature - Attendees can register to receive a special planning guide outlining best practices in ROI attribution, a hotly debated topic for marketers today, and become eligible to win an Omniture Smart Car. The Smart Car will be given away on Thursday, August 21st at 2:30 p.m. at Omniture Booth #303.

About Omniture

Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service and on-premise solution, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture's nearly 4,700 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, General Motors, Sony and HP.

Copyright © 2008 Omniture, Inc. All rights reserved. Omniture is a registered trademark of Omniture, Inc. in the United States, Japan, Canada, and the European Community. Omniture, Inc. owns other registered and unregistered trademarks throughout the world. Other names used herein may be trademarks of their respective owners.

Note on Forward-looking Statements

Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and expected benefits of our services, including Omniture SearchCenter, and training and education in the use of those services to our customers and their end users. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including, but not limited to, risks associated with our ability to ensure that our solutions address the specific requirements of our customers, the continued adoption by customers of our services, including SearchCenter and other services, the significant capital requirements of our business model, our ability to develop or acquire new services and enhance existing service offerings, risks associated with our acquisition strategy and disruptions in our business and operations as a result of acquisitions, the continued growth of the market for on-demand, online business optimization services, changes in the competitive dynamics of our markets, errors, interruptions or delays in our services or other performance problems with our services, our ability to hire, retain and motivate our employees, the adoption of laws or regulations, or interpretations of existing law, that could limit our ability to collect and use Internet user information, expansion of our international operations; and such other risks described in Omniture's quarterly report on Form 10-Q for the three months ended June 30, 2008, and from time to time in other reports filed by Omniture with the U.S. Securities and Exchange Commission. These reports are available on the Investor Relations section of our website at Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

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